Pembinaan Kreatifitas Dan Inovasi Perempuan Desa Melalui Pengembangan Pemasaran Produk Unggulan Serta Pengelolaan Keuangan Guna Mewujudkan Produk Berdaya Saing Dan Manajemen Keuangan Di Desa Kelungkung

Authors

  • Edi Irawan Universitas Teknologi Sumbawa
  • Abdul Salam Universitas Teknologi Sumbawa
  • Hanifa Sri Nuryani Universitas Teknologi Sumbawa

DOI:

https://doi.org/10.55606/jppmi.v2i4.792

Keywords:

Development, Innovation, Creativity, Kelungkung Village

Abstract

The main objective of this community empowerment activity is to develop superior village products through increasing creative and innovative marketing and financial management. The methods used in this community service activity are tutorial methods, mentoring methods, discussion and evaluation methods. The results achieved from this activity are: (1) Kelungkung Village PKK mothers are able to practice developing creative and innovative marketing skills online through the marketplace, (2) Kelungkung Village PKK mothers are able to operate all-in-one computers in marketing the village's superior products , (3) Kelungkung Village PKK mothers are able to understand business financial management

 

References

Edi Irawan. (2020). Pembangunan Pedesaan Melalui Pendekatan Kebijakan Local Economic Development Sebagai Upaya Peningkatan Daya Saing Desa. Nusantara Journal Of Economics, 2(02), 38-52. http://www.jurnal.uts.ac.id/index.php/nje/article/view/86.

edi, edi, Hanifa Sri Nuryani, Abdul Salam, Hartini, Fahlia, & Fadli Faturrahman. (2022). Pelatihan Pendampingan Google Bisnisku Dan Sahabat Umkm Bagi Para Pelaku Usaha Umkm Di Desa Sebewe : Pelatihan Pendampingan Google Bisnisku Dan Sahabat Umkm Bagi Para Pelaku Usaha Umkm Di Desa Sebewe. AMMA : Jurnal Pengabdian Masyarakat, 1(06), 730–736.Retrieved from https://journal.mediapublikasi.id/index.php/amma/article/view/563.

Kharisun, Anggraeni, A. I., & Dewi, P. S. (2021). Pengembangan E-marketplace Untuk Mengoptimalkan Pemasaran Produk Unggulan Desa.” 319–322. http://jurnal.lppm.unsoed.ac.id/ojs/index.php/Prosiding/article/view/1647.

Purnama, I. K. E., Ariastita, P. G. A., Handayeni, K. D. M. E., & Nugroho, S. M. S. 2019). Penerapan E-Commerce Untuk Penguatan UMKM Berbasis Konsep One Village One Product di Kabupaten Karangasem. SEWAGATI, 2(2). https://www.mendeley.com/catalogue/ef9e94a8-9df8-3ead-9615-22848c93907c/.

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Published

2023-12-01

How to Cite

Edi Irawan, Abdul Salam, & Hanifa Sri Nuryani. (2023). Pembinaan Kreatifitas Dan Inovasi Perempuan Desa Melalui Pengembangan Pemasaran Produk Unggulan Serta Pengelolaan Keuangan Guna Mewujudkan Produk Berdaya Saing Dan Manajemen Keuangan Di Desa Kelungkung. Jurnal Pelayanan Dan Pengabdian Masyarakat Indonesia, 2(4), 133–140. https://doi.org/10.55606/jppmi.v2i4.792