Pemberdayaan Masyarakat melalui Edukasi Anti-Bullying, Moderasi Beragama, Pencegahan Stunting, dan Digitalisasi UMKM di Kelurahan Tebing Tinggi

Hidayah Nabila Asnur; Muhammad Fikri Aimar; Muhammad Raihan; Murni Tafrijah; Rholand Muary

doi:10.55606/jppmi.v5i3.2997

Authors

Hidayah Nabila Asnur Universitas Islam Negeri Sumatera Utara Medan
Muhammad Fikri Aimar Universitas Islam Negeri Sumatera Utara Medan
Muhammad Raihan Universitas Islam Negeri Sumatera Utara Medan
Murni Tafrijah Universitas Islam Negeri Sumatera Utara Medan
Rholand Muary Lembaga Penelitian dan Pengabdian kepada Masyarakat

DOI:

https://doi.org/10.55606/jppmi.v5i3.2997

Keywords:

Anti-Bullying, Community Empowerment, MSME Digitalization, Religious Moderation, Stunting

Abstract

This study aims to describe the implementation and outcomes of community empowerment through anti-bullying education, religious moderation, stunting prevention, and MSME digitalization in Tebing Tinggi Village, Padang Hilir District, Tebing Tinggi City, North Sumatra. The program was conducted through the Community Service Program of UIN Sumatera Utara from July 27 to August 27, 2026, using a Participatory Action Research (PAR) approach consisting of planning, acting, observing, and reflecting. Data were collected through participatory observation, documentation, in-depth interviews, and pre-tests and post-tests during education activities. The results showed a 42% increase in students’ understanding of anti-bullying, from a pre-test score of 38% to 80% in the post-test, accompanied by a declaration for a child-friendly school. Religious moderation activities included tolerance education, social services, care for religious facilities, Maghrib Quran learning, and religious gatherings. Posyandu assistance supported data for 100% of toddlers and reduced waiting time from 15 minutes to less than 8 minutes per participant. MSME digitalization produced profiles, rebranding designs, labels, and Google Maps registration. Overall, participatory empowerment strengthened community capacity and supported educational, social, health, and economic development.

References

Aditya, Z., Khamidah, N., Fatimah, S., & Setianingrum, A. P. (2025). Pengembangan digitalisasi UMKM di era 5.0. J-CEKI: Jurnal Cendekia Ilmiah, 4(4). https://al-haramjournal.co.id/J-CEKI/article/view/10503

Arikunto, S. (2021). Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.

Azzahra, A. P. (2025). Moderasi beragama dalam perspektif Al-Qur’an: Studi implementasi di Kampung Moderasi Beragama Desa Tanjungkarang. Moderation: Journal of Religious Harmony, 2(1), 35–50. https://journal.uinsuna.ac.id/index.php/moderation/article/view/5023

Bukhari, B. (2024). Moderasi beragama: Jalan tengah menuju keharmonisan. Moderation: Journal of Religious Harmony, 1(1), 1–10. https://journal.uinsuna.ac.id/index.php/moderation/article/view/3317

Darma, S. A., & Alamsyah, R. (2024). Preventing stunting increase: “Si Penting” program by UPI’s community service in Karangwangi village. Dedicated: Journal of Community Services (Pengabdian Kepada Masyarakat), 2(1), 161–170. https://doi.org/10.17509/dedicated.v2i1.62217

Hamdani, D., Ilmiah, N., Rahmah, A., Handayani, I., & Khasanah, N. (2024). Pemberdayaan masyarakat dalam upaya pencegahan stunting. IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa, 3(1), 66–72. https://doi.org/10.58707/ikhlas.v3i1.996

Kementerian Agama RI. (2019). Moderasi Beragama. Jakarta: Badan Litbang dan Diklat Kementerian Agama RI.

Kementerian Kesehatan RI. (2022). Pedoman Pencegahan dan Penanganan Stunting di Indonesia. Jakarta: Kemenkes RI.

Kotler, P., & Keller, K. L. (2020). Marketing Management (16th ed.). New York: Pearson Education.

Moleong, L. J. (2021). Metodologi Penelitian Kualitatif. Bandung: PT Remaja Rosdakarya.

Murtiningsih, M., Mardiana, D., & Putri, D. A. P. (2024). Upaya pencegahan stunting melalui edukasi menggunakan e-booklet bagi ibu yang memiliki balita. BERNAS: Jurnal Pengabdian Kepada Masyarakat, 5(2), 1431–1436. https://ejournal.unma.ac.id/index.php/bernas/article/view/8751

Noprianty, R., Dahliah, D., Nur’aeni, S., Rifai, S. I., Santoso, R., & Jumiatun, J. (2024). Cegah stunting dengan pola makan, asuh, hygiene, dan sanitasi. PengabdianMu: Jurnal Ilmiah Pengabdian Kepada Masyarakat, 9(2), 188–195. https://doi.org/10.33084/pengabdianmu.v9i2.5902

Notoatmodjo, S. (2020). Promosi Kesehatan dan Perilaku Kesehatan. Jakarta: Rineka Cipta.

Nurfauziah, N., Albari, A., Suhartini, S., & Mulyati, S. (2024). Digitalisasi UMKM melalui program Sibakul Jogja dalam upaya peningkatan daya saing. Rahmatan Lil ’Alamin Journal of Community Services, 4(2), 57–66. https://doi.org/10.20885/RLA.Vol4.iss2art1

Rahmawati, I. D., Sumarno, S., & Sari, D. K. (2024). Digitalisasi UMKM dan peningkatan literasi keuangan pada UMKM. Jukeshum: Jurnal Pengabdian Masyarakat, 4(1), 33–41. https://doi.org/10.51771/jukeshum.v4i1.720

Rigby, K. (2018). Bullying in Schools and What to Do About It. London: Routledge.

Sugiyono. (2022). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.

Tjiptono, F. (2021). Strategi Pemasaran Digital untuk Usaha Mikro dan Kecil. Yogyakarta: Andi Offset.

World Health Organization. (2021). Stunting in Children: Global Trends and Interventions. Geneva: WHO Press.

Yasmin, A., Kurniawan, W. R., & Susanto, D. (2022). Pelaksanaan edukasi bullying sebagai upaya pencegahan perilaku bullying pada kalangan siswa sekolah dasar Pecangakan. Jurnal Bina Desa, 4(3). https://doi.org/10.15294/jbd.v4i3.39675