Peningkatan Kemampuan Mahasiswa dalam Manajemen Usaha, Produksi dan Operasi melalui Kunjungan Industri PT. XYZ

Fadli Agus Triansyah; Andi Cici Thania; Marito Ritonga; Nela Permata Sari Lubis; Sakina Balqis; Nabila Tijani Tharifah; Al Wahfi Suhada Sipahutar; Muh Ainul Yaqin; Hafiz Irwandi

doi:10.55606/jppmi.v5i1.2446

Authors

Fadli Agus Triansyah Universitas Negeri Medan
Andi Cici Thania Universitas Negeri Medan
Marito Ritonga Universitas Negeri Medan
Nela Permata Sari Lubis Universitas Negeri Medan
Sakina Balqis Universitas Negeri Medan
Nabila Tijani Tharifah Universitas Negeri Medan
Al Wahfi Suhada Sipahutar Universitas Negeri Medan
Muh Ainul Yaqin Universitas Negeri Medan
Hafiz Irwandi Universitas Negeri Medan

DOI:

https://doi.org/10.55606/jppmi.v5i1.2446

Keywords:

Entrepreneurship Education, Experiential Learning, Industrial Visit, Operations Management, Student Competence

Abstract

This community service activity aims to enhance students’ competencies in business management, production, and operations through an industrial visit to PT. XYZ. The activity involved 65 students from the Entrepreneurship Study Program of Universitas Negeri Medan and was conducted in December 2025. The method used was experiential learning, allowing students to gain direct exposure to real industrial practices. The stages of the activity included preparation, implementation of the industrial visit, observation and data analysis, and evaluation and reflection. The results of the activity indicate significant improvements in five key areas: understanding of business management, production processes, operations management, development of soft skills, and increased entrepreneurial motivation and interest. Students were able to connect theoretical knowledge with real-world applications, thereby enhancing their analytical and practical abilities. In addition, the activity contributed to the development of communication skills, teamwork, critical thinking, and professional attitudes. Overall, this program demonstrates that industrial visits are an effective learning strategy in entrepreneurship education to produce competent, adaptive, and competitive graduates.

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