Strategi Pengembangan Kerajinan Sentragabah dalam Meningkatkan Daya Tarik Wisata Edukasi di Desa Bumijaya, Kecamatan Ciruas, Kabupaten Serang

Saeful Fachri; Rani Dewi Yulyani; Sinta Agustina

doi:10.55606/jppmi.v4i1.1808

Authors

Saeful Fachri Universitas Banten
Rani Dewi Yulyani Universitas Islam Negeri Sultan Maulana Hasanuddin Banten
Sinta Agustina Universitas Banten

DOI:

https://doi.org/10.55606/jppmi.v4i1.1808

Keywords:

Educational Tourism, Participatory Action Research (PAR), Pottery

Abstract

The pottery artisan community in Bumijaya Village faces several major challenges, such as the lack of modern marketing strategies, limited innovation in product design and functionality, and the suboptimal management of education-based tourism development. This study employs the Participatory Action Research (PAR) method, which emphasizes active community involvement in every stage of research and action. Observations indicate that Bumijaya Village has tourism potential that can be developed into an educational tourism attraction. Furthermore, based on observations and program implementation, there has been an increase in community awareness regarding the importance of innovation in pottery production and its utilization in the educational tourism industry.

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