Strategi Komunikasi Persuasif Lewat Pemutaran Film Pendek Merdeka Belajar di Desa Duawutun Kecamatan Nagawutung Kabupaten Lembata

Maurice Adela Lusiany Watu Due; Yulianto Ulu; Farentino Paulka Keo; P. Yoseph Riang

doi:10.55606/jppmi.v4i1.1798

Authors

Maurice Adela Lusiany Watu Due Universitas Katolik Widya Mandira Kupang
Yulianto Ulu Universitas Katolik Widya Mandira Kupang
Farentino Paulka Keo Universitas Katolik Widya Mandira Kupang
P. Yoseph Riang Universitas Katolik Widya Mandira Kupang

DOI:

https://doi.org/10.55606/jppmi.v4i1.1798

Keywords:

Persuasive Communication, Short Film, Public Education

Abstract

Communication is an important interaction that plays a role in conveying messages effectively. One form of persuasive communication is the use of short films as an educational medium. This research was conducted in Duawutun Village, Lembata Regency, to educate the public about the importance of social media as a useful communication tool. The implementation method involved three stages: planning, preparation, and implementation, with a focus on screening short films with the theme of Merdeka Belajar. The results of the activity showed that short films are an effective tool for conveying educational messages, raising awareness, and motivating changes in attitudes. The use of rational action theory in this approach supports the success of persuasive communication. Short films that are emotional and relevant to the audience have been shown to influence perceptions and behavior, while providing insight into the concept of Merdeka Belajar-based education.

References

Briliant, A. (2024). Komunikasi Persuasif Pengurus Yayasan Hubbul Wathan Kepada Domatur Beasiswa Guguak Tabek Sarojo. 2(5), 1–23.

Hanafi, R., Jannah, D. D. U., Hidayah, F. N., & Isnaini, R. (2022). Strategi Komunikasi Persuasif antara Da’i Dan Mad’u Dalam Menyampaikan Pesan Dakwah. In International Journal of Islamic Communication (Vol. 1).

I. (2021). Pemanfaatan Teknologi Informasi Dan Komunikasi Untuk Mengembangkan Kompetensi Pedagogik Guru. Jurnal Ilmu Pendidikan, 6(2), 97-105.

Puspasari, C., Masriadi, M., & Yani, R. (2020). Representasi Budaya Dalam Film Salawaku. Jurnal Jurnalisme, 9(1), 18. https://doi.org/10.29103/jj.v9i1.3097

Putri, A., & Nurhajati, L. (2020). Representasi perempuan dalam kukungan tradisi Jawa pada film Kartini karya Hanung Bramantyo. ProTVF, 4(1), 42. https://doi.org/10.24198/ptvf.v4i1.24008

Rahma, M., Yulis, E., Pratiwi, N., Susanto, R., Syofyan, H., Keguruan, F., & Pendidikan,