Implementasi Etika Bisnis dalam Menjalankan Bisnis pada UMKM di Desa Punti

Sulistianingsih Sulistianingsih; Anfani Anfani; Nurfitrah Nurfitrah; Aida Zulwahidah; Kartin Aprianti

doi:10.55606/jppmi.v4i2.1719

Authors

Sulistianingsih Sulistianingsih Sekolah Tinggi Ilmu Ekonomi Bima
Anfani Anfani Sekolah Tinggi Ilmu Ekonomi Bima
Nurfitrah Nurfitrah Sekolah Tinggi Ilmu Ekonomi Bima
Aida Zulwahidah Sekolah Tinggi Ilmu Ekonomi Bima
Kartin Aprianti Sekolah Tinggi Ilmu Ekonomi Bima

DOI:

https://doi.org/10.55606/jppmi.v4i2.1719

Keywords:

Business Ethics, Honesty, Transparency, MSMEs, Punti Village

Abstract

The application of business ethics to Micro, Small and Medium Enterprises (MSMEs) in Punti Village is very important to increase competitiveness and business desirability. This research aims to examine the application of business ethics in running a business among MSMEs in Punti Village, as well as its impact on business development and relationships with consumers. The method used is qualitative research with a case study approach on several MSMEs in Punti Village. The research results show that implementing business ethics which includes honesty, transparency, and social responsibility can increase consumer trust, strengthen relationships with suppliers, and create positive social change in the village. However, challenges in implementing business ethics include limited knowledge and local customs which sometimes conflict with the principles of business ethics.

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