Pengembangan Inovasi dengan Peningkatan Branding Usaha dan Pembukuan Secara Digitalisasi pada Pelaku UMKM “AA Bakery And Cake” di Kelurahan Mekarsari

Dewi Sartika; Maharani Syahputri; Lamria Siregar; Puput Halimatusa’diah

doi:10.55606/jppmi.v3i4.1595

Authors

Dewi Sartika STIE Madani
Maharani Syahputri STIE Madani
Lamria Siregar STIE Madani
Puput Halimatusa’diah STIE Madani

DOI:

https://doi.org/10.55606/jppmi.v3i4.1595

Keywords:

MSMEs, Innovation Development, Business Branding, Digital Bookkeeping

Abstract

Field Work Practice (PKL) or also known as Innovation Development (PI) is a service activity of STIE Madani Balikpapan students to the community, especially to Micro, Small and Medium Enterprises (MSMEs). The MSME target for the Innovation Development Program in this group is AA Bakery and Cake which is located in RT 01 Mekarsari sub-district, Central Balikpapan District. The aim of this PI activity is to assist in creating innovation in terms of improving business branding in order to increase brand awareness among customers as well as assisting in creating digital financial reports.

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