Seminar Kewirausahaan Pengembangan UMKM di Berbagai Platform BIC di Desa Kebon Agung
DOI:
https://doi.org/10.55606/jppmi.v2i3.1019Keywords:
seminars, entrepreneurship, micro, small and medium enterprises, BIC, pemasaran digitalAbstract
In recent years, the development of information technology has changed the global marketing paradigm, introducing a digital era that opens up new opportunities for Micro, Small and Medium Enterprises (MSMEs). However, MSME owners in Kebon Agung Village, Sukodono District, Sidoarjo Regency still face obstacles in understanding and utilizing the potential of digital marketing to increase the visibility of their products. To overcome this problem, students of the Real Work Lecture (KKN) at Sunan Giri University Surabaya held an entrepreneurship seminar. The seminar was designed to provide MSME owners with an understanding of the importance of digital marketing and human resource innovation in improving product quality and competitiveness. The study results indicated that MSME owners in Kebon Agung Village can increase their income through the implementation of effective digital marketing strategies.
References
Afrilia, A. M. 2018. Pemasaran digital Sebagai Strategi Komunikasi. Jurnal Riset Komunikasi, 1(1), 147–157.
Astuti, I. I. 2021. UMKM Sebagai Pembangkit Ekonomi Masyarakat di Masa Pandemi Berbasis. Pemasaran digital. Eksaminasi: Jurnal Hukum, 1(1), 59-65.
Darmawan, D. (2019). Ekonomi. Revka Prima Media. Surabaya.
Darmawan, D. & M. Hariani. (2020). Pengantar Kewirausahaan. Metromedia, Surabaya.
Darmawan, D. et al. (2021a). Bunga Rampai Manajemen Terapan. LPPM Unsuri Surabaya.
Darmawan, D. et al. (2021b). Psychological Perspective in Society 5.0. Zahir Publishing, Jogjakarta.
Darmawan, D., P. N. L. Sari, S. A. Jamil, & R. Mardikaningsih. (2023a). Penerapan Manajemen Strategi: Kontribusi Orientasi Pasar dan Orientasi Teknologi Terhadap Kinerja Bisnis UMKM. Journal of Management and Economics Research, 1(2), 64-70.
Darmawan, D. et al. (2023b). Wirausaha Bidang Teknologi: Peluang dan Ide-Ide Bisnis Menggunakan Teknologi Informasi. Sonpedia Publishing Indonesia.
Ernawati, E., R. Mardikaningsih, D. Darmawan, E. A. Sinambela. (2022). Pengembangan Keunggulan Kompetitif UMKM Melalui Strategi Orientasi Pasar dan Inovasi Produk. Jurnal Industri Kreatif dan Kewirausahaan, 5(2), 144-153.
Halizah, S. N. & D. Darmawan. (2022). Development Entrepreneurship Intention as an Effort to Improve the Level of the Consumer Household Economy. Bulletin of Science, Technology and Society, 1(1), 30-34.
Hariani, M. (2022). Determination of a Marketing Strategy to Develop Shrimp Crackers MSMEs Using the SWOT Method. International Journal of Service Science, Management, Engineering, and Technology, 1(3), 24–30.
Infante, A. & R. Mardikaningsih. (2022). The Potential of Social-Media as a Means of Online Business Promotion. Journal of Social Science Studies, 2(2), 45-49.
Jannatin, R., Wardhana, M. W., R Haryanto, & A. Pebriyanto. 2020. Penerapan Pemasaran digital Sebagai Strategi Pemasaran UMKM. Jurnal Impact: Implementation and Action, 2(2), 39.
Khasanah, H., S. Arum, & D. Darmawan. (2010). Pengantar Manajemen Bisnis. Spektrum Nusa Press, Jakarta.
Mardikaningsih, R., A. Gunawan, D. Darmawan, & A. Karina. (2015). Manajemen, Teknologi, dan Bisnis. Addar Press, Jakarta.
Mardikaningsih, R. & D. Darmawan. (2020). Sistem Pengendalian Mutu. Metromedia, Surabaya.
Mardikaningsih, R. & S. Arifin. (2021). Study on Education Level and Consequences of Licensing and Interest in Making Small Business Licensing. Journal of Social Science Studies, 1(1), 19-24.
Mardikaningsih, R., E. A. Sinambela, D. Darmawan & S. N. Halizah. (2021). Hubungan Perilaku Produktif dan Minat Mahasiswa Berwirausaha. Jurnal Manajemen, Bisnis, dan Kewirausahaan, 1(1), 121-130.
Mardikaningsih, R. (2022). Reinforcement of Students' Entrepreneurial Intentions through Soft Skills and Hard Skills Empowerment. Bulletin of Science, Technology and Society, 1(3), 6-14.
Mardikaningsih, R., E. A. Sinambela, E. Retnowati, D. Darmawan, & A. R. Putra. (2022). Strategi Pengembangan Usahatani Buah Naga di Kecamatan Lawang Kabupaten Malang. Jurnal Manajemen, Bisnis, dan Kewirausahaan, 2(1), 21-32.
Putra, A. R. & D. Darmawan. (2022). Competitive Advantage of MSMEs in Terms of Technology-Orientation and Entrepreneurship Competence. International Journal of Service Science, Management, Engineering, and Technology, 2(1), 15–20.
Putra, A. R., E. Ernawati, Jahroni, T. S. Anjanarko, & E. Retnowati. (2022). Creative Economy Development Efforts in Culinary Business. Journal of Social Science Studies, 2(1), 21–26.
Wardhana, A. 2015. Strategi Pemasaran digital dan Implikasinya Pada Keunggulan Bersaing UKM di Indonesia. In Seminar Nasional Keuangan Dan Bisnis IV, 4, 327-337.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Ricy Ichlas Sutrisno, Mohammad Nuril Azizi , Tri Seno Anjanarko , Rommy Hardyansah , Dharma Setiawan Negara , Novritsar Hasintongan Pakpahan , Yayu Sriwahyuni Hamzah , Utami Puji Lestari , Eli Retnowati , Jahroni Jahroni
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
