PERCEPATAN UMKM INDONESIA MENEMBUS PASAR EKSPOR MELALUI PERBAIKAN MUTU DAN TATA KELOLA PENYUSUNAN INFORMASI PASAR (MARKET INTELLIGENCE)

Abstract

Micro, Small, and Medium Enterprises (MSMEs) underpin nearly the entire structure of Indonesia's business sector, yet their contribution to national exports reached only 15.2 percent in 2023, with just 6.3 percent of the MSME population ever having penetrated international markets. Against the national export growth target of 9 percent by 2029, this gap constitutes an urgent policy problem. This policy paper identifies four problems that hinder MSMEs from entering export markets: limited capital, limited knowledge of export market information, limited market access, and high logistics costs. Using the Urgency, Seriousness, and Growth (USG) scoring method involving four export-development practitioners as informants, MSMEs' limited knowledge of export market information was established as the primary problem.Tracing the causes of the problem through two levels, corroborated by the Notice of Evaluation Results issued by the Financial and Development Supervisory Agency (BPKP) on the governance of foreign trade and by the evaluation results of the Ministry of Trade's Inspectorate General on the performance of Trade Representatives, reveals a root cause in the inconsistent format and substantive parameters of every Market Intelligence report produced by Indonesia's Trade Representatives. This condition reduces market information reports to mere administrative documents that fail to function as business intelligence capable of providing early warning and actionable guidance for exporters.Applying the Uppsala Model of Internationalization, Leonidou's export-barriers theory, the New Public Service concept, and the regulatory framework for public service and public information disclosure as analytical lenses, this paper formulates three policy alternatives and tests them against Bardach's (2012) four criteria. The recommended policy is a governance reform of Market Intelligence preparation based on substance standardization and a division of preparatory roles between the Directorate of Market Development and Export Information and the Trade Representatives, to be set out in a Minister of Trade Decree on Guidelines for Preparing Market Intelligence as an implementing regulation derived from Minister of Trade Regulation Number 13 of 2021. This policy was selected because it resolves the root cause upstream, does not require procuring a new information system, and can be executed within the current fiscal year.