Citra Starbucks Pasca Kasus Pemboikotan Pro Israel
DOI:
https://doi.org/10.55606/concept.v3i1.959Keywords:
issue, issue management, public relationsAbstract
Starbucks is a coffee processing company that has very fast sales and is very popular among consumers. Therefore, many branches are spread throughout the world. Images represent how others view your company, employees, committees or activities. Every company has as much image as people see it. A PR crisis is an event, rumor or information that negatively impacts a company's reputation, image or credibility. This research uses a qualitative approach to explore deeper information regarding the role of public relations in restoring the image of public companies
References
Bahtera, E. G., Vidyarini, T. N., & Rusdianto, M. (2019). Citra Shopee pasca kasus petisi pemboikotan iklan versi Blackpink “12.12 Birthday Sale” di media online. Jurnal e-Komunikasi, 7(2).
Ivandro, Y., Nikola, F., Affandi, A., Emilyana, C., Karenina, M., Claretta, D., & Rahmawati, D. H. (2022). Analysis of KFC's Strategy in Dealing with Pork Content Issues (Qualitative Descriptive Study on the Operational Teams at KFC Outlets in Surabaya-Sidoarjo). MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi, 3(1), 35-52.
KRISTABERYL, B. L. (2018). Pengaruh Citra Produk, Citra Perusahaan, Dan Citra Pembeli Terhadap Keputusan Pembelian (Purchase Decision) Pada Konsumen Starbucks (Doctoral dissertation, UNIKA SOEGIJAPRANATA SEMARANG).
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Copyright (c) 2023 Alya Zalfa Haniyah, Annisa Meliani Dewi
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