Pengaruh Social Factor dan Attitude terhadap Purchase Intention Pakaian Bekas Import
(Studi Kasus Pada Generasi Z Di Kabupaten Kolaka)
DOI:
https://doi.org/10.55606/srjyappi.v1i5.684Keywords:
Social Factor, Attitude, Purchase IntentionAbstract
This research aims to determine: (1) The influence of social factors on the purchase intention of imported second-hand clothing (Case study of Generation Z in Kolaka Regency) and (2) The influence of Attitude on Purchase Intention of Imported used clothing (Case study of Generation Z in Kolaka Regency). This research is quantitative research with an explanatory research model using a questionnaire as the instrument. The population in this study were all consumers of imported used clothing with a sample size of 75 respondents using observation, documentation and questionnaire techniques. Data collection techniques are primary data and secondary data. Research instrument testing uses validity and reliability tests with SPSS 25. Research data analysis techniques use the Structural Equation Modeling (SEM-PLS) method with SmartPLS 3.0. Based on the research results, it is known that social factors have a positive and significant effect on purchase intention. This is proven by the t-count or t-statistic which is 2.519 which is higher than the t-table value > 1.666. With P-values 0.006. Meanwhile, attitude also has a positive and significant effect on purchase intention because the t-count or t-statistic value of 6.371 is higher than the t-table value of >1.666 with P-values of 0.000. So social factors and attitude have a positive and significant effect on purchase intention by 82.3%.
References
Aaker, David. 2019. Manajemen Pemasaran Strategis, edisi 8, JakartaSelatan: Penerbit Salemba Empat
Ajzen, I & Fishbein, M. 2018. Understanding Attitudes and PredictingSocial Behavior. Prentice-Hall Press.
Alam, Syeh Shah, & Hawati Janor, Zanariah, Che Aziza Che Wei &Mst. Nilufar Ahsan, 2021. “Is Religiosity an Important Factor inInfluencing the Intention to Undertake Islamic Home FinancinginKing Valley”. World Applied Sciences Journal 19 (7): 1030-1041. ISSN 1818-4952. DOI: 10.5829/idosi.wasj.2012.19.07.392.
Ali, S, Rosliza Md Zani & Kartini Kasim, 2018. “Factors InfluencingInvestors’ Behavior in Islamic Unit Trust: An Application of Theoryof Planned Behavior”. Journal of Islamic Economics BankingandFinance, Vol.10, No.2, pp.183-201
Chalil, Rifyal Dahlawy, & Basu Swastha Dharmmesta, 2018. “The Roleof Consumer Involvement Variable: The Relationship BetweenConsumer satisfaction and Corporate Image on Service Loyalty.”Journal of Asian Scientific Research , 5(6):303-319
Damiati, L. Masdarini, M.Suriani, Ni Desak made Sri Adnyawati, CokIstri Raka marsiti, Ketut Widiartini & Made Diah Angendari, 2017. Perilaku Konsumen. Depok: Rajawali Pers, PT Raja Grafindo
Durianto, dkk. (2003). Invasi pasar dengan iklan yang efektif: Strategi, program dan teknik pengukuran. Jakata: PT Gramedia Pustaka Utama
Fahmi, Irham. 2019. Perilaku Konsumen–Teori dan Aplikasi. Bandung: Penerbit Alfabeta
Frendy, J S. 2019. “The Impact of Perceived Value on CustomerSatisfaction and Repurchase Intention of Blackberry Users inManado”. Jurnal EMBA, vol.1, no.4, pp. 1650-1658
Ghozali, 2014. Aplikasi analisis Multivariate dengan Program SPSS. Badan Penerbit UNDIP , Semarang
Hawkins, Del I, & David L Mothersbaugh. 2018. Consumer Behavior-Building Marketing Strategy. Eleventh Edition. NewYork, Amerika: McGraw Hill Irwin
Jaffar, Mariatul Aida, & Rosidah Musa, 2019. “Determinants of AttitudeTowards Islamic Financing Among halal-Certified Micro andSMEs: A Proposed Conceptual Framework”. International Journal of Education and Research, Vol.1, No.8. ISSN: 2201-6333(Print) ISSN: 2201-6740 (Online)
Kala Kurup. (2018). Effectiveness Of Television Advertisement On Purchase Intention, International Journal of Innovative Research in Science, Engineering and Technology, Vol. 3, Issue 2
Kotler, Ang, Leong, dan Tan, 2017. Manajemen Pemasaran dari Sudut Pandang Asia, Jilid 2. Jakarta: Indeks.
Kotler, P dan Amstrong. 2018. Prinsip-prinsip Marketing Edisi Ke Tujuh. Penerbit Salemba Empat. Jakarta
Kotler, Philip & Kevin Lane Keller. 2019. Manajemen Pemasaran. Jilid2; Edisi Keduabelas; Terjemahan oleh Benyamin Sarwiji. Jakarta: Penerbit PT Indeks
Lupiyoadi, R. 2018. Manajemen Pemasaran Jasa Berbasis Kompetensi, edisi 3. Jakarta: Penerbit Salemba Empat
Maulidah, 2021. “Faktor – Faktor Yang Mempengaruhi Minat Beli Konsumen Terhadap Pakaian Bekas”. e-Journal Volume 10 Nomor 03.
Mowen, John C & Michael Minor. 2019. Perilaku Konsumen. Jilid1, Edisi kelima, Alih Bahasa; Lina Salim, Jakarta: Erlangga
Muhammet S Dinc, 2016, Eurasian Jurnal of Business and Economics,2016,9(17),23-35, The Impact of Personal Atitude, Subjektive Norm, and Perceived Behavioural Control On Intrepreneurial Intetion.
Othman, A & Owen, L. (2018). Adopting and measuring customer servicequality (SQ) in Islamic banks: a case study in Kuwait Finance House. International Journal of Islamic Financial Service, 3(1), 1-26
Park, Whan C, & Young, Mark S. 2018. “Types and Levels ofInvolvement and Brand Attitude.” Advances in Consumer Research, Vol.10, pp.320-324, 93
Peter, J Paul & Jerry C. Olson. 2018. Consumer Behavior and MarketingStrategy, 9th edition, McGraw – Hill/Irwin, New York, USA.
Peter, R Dickson. 2017. “Person-Situation: Segmentation’s MissingLink.” Journal of Marketing, 46(4) 56
Puspita, R., & Yunus, M. (2017). Pengaruh faktor sosial, citra merek dan kualitas produk terhadap kepercayaan merek serta dampaknya pada loyalitas pelanggan telepon selular (studi kasus pada pengguna samsung di kota banda aceh). Jurnal Magister Manajemen, 1(1), 46-58.
Raihan. (2017). Metodologi Penelitian. Jakarta: Universitas Islam Jakarta
Russanti, I. Faktor–Faktor Yang Mempengaruhi Minat Beli Konsumen Terhadap Pakaian Bekas.
Sangadji, E.M & Sopiah. 2018. Perilaku Konsumen: PendekatanPraktisdisertai: Himpunan Jurnal Penelitian, edisi 1. Yogyakarta: Penerbit Andi Offset.
Santoso, D. T. T., & Purwanti, E. (2014). Pengaruh Faktor Budaya, Faktor Sosial, Faktor Pribadi, Dan Faktor Psikologis Terhadap Keputusan Pembelian Konsumen Dalam Memilih Produk Operator Seluler Indosat-M3 Di Kecamatan Pringapus Kab. Semarang. Among Makarti, 6(2).
Sasmitasiwi, B., & Cahyadin, M. (2019). Prediksi Pertumbuhan Perbankan Syariah di Indonesia (Predicted Growth of SyariahB anking in Indonesia). Paper presented at Simposium Riset Ekonomi III ISEI Cabang Surabaya, Universitas Kristen Petra, Surabaya
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung : Alfabeta, CV
Suprapti, Ni Wayan Sri. 2010. Prilaku Konsumen, Pemahaman Dasar dan Aplikasinya Dalam Strategi Pemasaran. Bali: Udayana University Press.
Sunyoto, Danang. 2019. Perilaku Konsumen. Yogyakarta: Center of Academic Publishing Service (APS).
Usman Effendi, S. M. (2019). Psikologi konsumen . Jakarta: PT Rajagrafindo persada .
Usman, A. (2016). Pengaruh Marketing Mix Terhadap Keputusan Pembelian Baju Bekas Bermerek (Studi Di Kelurahan Dinoyo Kecamatan Lowokwaru Kota Malang) (Doctoral Dissertation, University Of Muhammadiyah Malang).
Utama, S. P., Sari, R. K., & Mahardhani, A. S. (2021). Produk Kosmetik Palsu: Minat Pembelian Berdasarkan Pengaruh Faktor Sosial Dan Faktor Pribadi. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 15(2), 191-199.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Nur Vebriani, Andry Stepahnie Titing, Ismanto Ismanto
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
