ANALISA PENERAPAN STRATEGI INTERNASIONAL PADA PERUSAHAAN NESTLE
DOI:
https://doi.org/10.55606/srjyappi.v1i3.347Keywords:
Business Strategy, International Strategy, Business Level Strategy, Corporate StrategyAbstract
Companies can continue to be sustainable or last a long time when the company has the right strategy in running its business. Nestlé is a company that has a good strategy in running and developing its business since 1866 which has made the Nestlé company survive to this day. This study discusses the strategies used by Nestlé, such as business-level strategies and international corporate strategies. The methodology used by researchers is the method of literature study. The Nestlé company uses a low cost strategy and also uses a joint venture business form. In addition, Nestle also acquired the company Pfizer Nutrition. Nestle's goal is to achieve a competitive advantage from products marketed in various market segments so that it can expand its target globally.
References
Inflasi, P., Tukar, N., Impor, E., Triyawan, A., & Afifah, A. N. (2023). Jurnal Ilmiah. 1, 19–23. https://doi.org/10.33087/jiubj.v23i1.2514
Lestari, R., & Hertati, L. (2020). Bagaimana Pengaruh Strategi Bisnis, Kekuatan Produk Terhadap Kualitas Sistem Informasi Akuntansi Manajemen: Studi Kasus Pada Usaha Kecil Dan Menengah Di Indonesia. Kajian Akuntansi, 21(1), 01–16. https://doi.org/10.29313/ka.v21i1.5675
William, W., Miftahul, I., Syukriansyah, A., Sembiring, E. I., & Rinaldo, A. V. I. (2022). Analisa Penerapan Supply Chain Management Berbasis Sistem Erp Terhadap Kinerja Pt Nestle. Jurnal Bina Bangsa Ekonomika, 15(2), 361–368. https://doi.org/10.46306/jbbe.v15i2.165
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Wirren Chang, Agnes Doraresta Khatarina Tokan, Delfina Muthia Sabella, Dewi Dewi, Mardiana Ng, Serina Serina
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
