Strategi Pelaksanaan Kegiatan Penyuluhan Pencegahan Pemberantasan Penyalahgunaan dan Peredaran Gelap Narkotika di BNN Provinsi Jambi

Desti Setia Ningsih; Afriansyah Afriansyah

doi:10.55606/srj-yappi.v4i4.2908

Authors

Desti Setia Ningsih Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
Afriansyah Afriansyah Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi

DOI:

https://doi.org/10.55606/srj-yappi.v4i4.2908

Keywords:

BNN Jambi Province, Extension Strategy, HR Mobilization, Islamic Communication, P4GN

Abstract

Drug abuse and illicit trafficking pose an extraordinary threat to the productivity of Indonesia's younger generation, particularly in Jambi Province, which saw escalating cases during 2024–2025. This study analyzes the dynamics, supporting factors, and adaptive strategies of the Prevention and Community Empowerment Division (P2M) under the National Narcotics Board (BNN) of Jambi Province regarding P4GN outreach programs. Utilizing a qualitative descriptive design with an empirical case study approach, data were gathered via in-depth interviews, observations, and documentation, validated through triangulation, and analyzed interactively. The findings reveal that: (1) extension dynamics shifted from one-way lectures to interactive, digitalized approaches tailored to audience segmentation; (2) P2M adopted a team-based model to manage multiple sites concurrently; (3) key drivers include vertical collaborative governance, strong community participation, and mass-interpersonal communication based on innovation diffusion; and (4) severe human resource shortages and geographical blank spots were effectively mitigated through adaptive cross-divisional employee mobilization, local P4GN volunteer empowerment, and durable physical media deployment. Overall, P2M demonstrates adaptive governance mechanisms that effectively sustain preventive anti-narcotics campaigns across regional constraints.

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