Optimalisasi Promosi Produk Dan Layanan Menggunakan Teknologi Internet Of Things Pada Toko Figo Mart
DOI:
https://doi.org/10.55606/srj-yappi.v2i6.1625Keywords:
Internet of Things, product promotions, customer service, retail, Figo MartAbstract
In the modern retail world, competition is getting tougher, and leveraging technology is key to enhancing competitiveness. One technology with great potential to optimize product and service promotions is the Internet of Things (IoT). Figo Mart, as one of the players in the retail industry, needs to utilize IoT to offer a more interactive and efficient shopping experience for its customers. This study aims to explore how IoT can be used to optimize product and service promotions at Figo Mart. The research method used is a qualitative approach with a case study at Figo Mart. The results of the study show that the implementation of IoT can improve the effectiveness of promotions, increase customer loyalty, and provide accurate data for consumer behavior analysis. IoT technologies such as smart sensors and mobile-based devices can be used to inform promotions in real time, offer product recommendations, and optimize customer service.
References
Yusria, L., Tri Basuki, K., Edi Surya, N., & Tata, S. (2022). Load optimization with shortest distance approach. Journal of Data Science, 2022(21), 1–13.
Dinata, A., & Sutabri, T. (2024). Analisis pengelolaan E-KTP dengan pendekatan framework COBIT 5 pada domain deliver, service, dan support. Journal of Information Technology Ampera, 5(1), 37–51.
Pather, S., & Naidoo, R. (2017). The impact of Internet of Things (IoT) on retail marketing strategy. Journal of Marketing Management, 33(1–2), 1–16.
Gubbi, J., Buyya, R., Marusic, S., & Palaniswami, M. (2013). Internet of Things (IoT): A vision, architectural elements, and future directions. Future Generation Computer Systems, 29(7), 1645–1660.
Sabbah, A. M. (2020). Applications of Internet of Things in retail: A review. International Journal of Computer Science and Information Technology, 12(3), 1–11.
Pereira, S. L., Souza, P. F., & Almeida, L. F. (2020). The role of Internet of Things (IoT) in retail marketing: A review of technologies and applications. Journal of Retailing and Consumer Services, 55, 102116.
López, D., López-Bonilla, J. M., & Rodríguez, L. (2021). IoT-based personalization of marketing in retail. Computers in Industry, 123, 103310.
Lee, J., & Kim, D. (2019). Beacon technology for personalized promotion in retailing: An empirical study. Journal of Retailing and Consumer Services, 50, 38–46.
Basil, M., Bailey, M., & Singh, S. (2020). Big data analytics in retail: The impact of IoT on consumer behavior. International Journal of Retail and Distribution Management, 48(5), 469–486.
Sutabri, T. (2012). Analisis sistem informasi. Yogyakarta: Andi Offset.
Sutabri, T. (2012). Konsep sistem informasi. Yogyakarta: Andi Offset.
Mior, R. (2019). Internet of Things in retail: The future of smart shopping. Springer.
Shankar, V., & Hollander, S. (2020). Digital marketing and e-commerce innovations: Strategies for growth. Wiley.
Xu, L., & He, W. (2021). The impact of IoT on consumer behavior in retail settings. Journal of Business Research, 104, 252–260.
Luthfi, A. (2023). IoT-based marketing strategies for retailers. International Journal of Marketing, 6(2), 75–82.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Rio Anggala, Tata Sutabri, Arif Hidayat
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
