Strategi Bauran Pemasaran Yang Digunakan My Kripick PT Bayou Berjaya Indonesia Untuk Meningkatkan Penjualan
DOI:
https://doi.org/10.55606/jimas.v2i3.381Keywords:
Business Strategy, Marketing Mix, GrowthAbstract
Micro, Small, and Medium Enterprises (MSMEs) are an activity that is one of the sources of the country's economic power. The purpose of this observation activity is to determine the 7P marketing mix strategy implemented by PT Bayou Berjaya Indonesia, which started its business in the midst of a pandemic. The pandemic in Indonesia has had many negative impacts on business turnover in Indonesia, especially in the food and beverage sector The research was conducted using descriptive and observative methods by conducting in-depth interviews on the business that is My Kripick. The results of the research (the product becomes a trend maker in the West Java market. (2) Product prices can compete with the market. (3) Offline stores are the main place for increased the turnover. (4) Promotion is carried out through soft selling metode. (5) Manager level consists of two people, chief operational officer and chief marketing officer. (6) Using a ready stock system. (7) Using a unique design product.
References
Fitriyani, Ika, Nining Sudiryati, and M. Nur Fietroh. 2020. “Strategi Manajemen Bisnis Pasca Pandemi COVID-19.” Indonesian Journal of Social Sciences and Humanities 1(2):87–95.
Hendriyati, Lutfi, and Ihsan Budi Santoso. 2021. “Strategi Pemasaran Food and Beverage Untuk Meningkatkan Penjualan Pada Masa Pandemi Covid-19 Di Cavinton Hotel Yogyakarta, Indonesia.” Journal of Tourism and Economic 4(1):60–72. doi: 10.36594/jtec.v4i1.111.
Nirmala, Bagus Putu Wahyu, and Anak Agung Istri Ita Paramitha. 2020. “Digitalisasi Desa Dan Potensi Wisata Di Desa Kerta, Kabupaten Gianyar Menuju Pariwisata 4.0.” Jurnal Karya Abdi Masyarakat 4(3):350–55. doi: 10.22437/jkam.v4i2.11273.
Sutrisnawati, Ni Ketut, Ni Gusti Ayu Nyoman Budiasih, and I. Ketut Ardiasa. 2021. “Upaya Pemulihan Sektor Pariwisata Di Tengah Pandemi Covid 19.” Jurnal Kajian Dan Terapan Pariwisata 1(1):39–57. doi: 10.53356/diparojs.v1i1.21.
Tiana, Nova Ely, and Endang Setyawati. 2020. “Kepuasan Sebagai Mediasi Pengaruh Bauran Pemasaran Terhadap Loyalitas Konsumen Teh Botol Sosro Di Wilayah Surabaya.” BIP’s JURNAL BISNIS PERSPEKTIF 4(2):126–40. doi: 10.37477/bip.v4i2.147.
Syahputri, M., Aulia, A., Hari Sandi, S. P., & Hidayaty, D. E. (2023). Usaha Mikro Kecil Menengah atau biasa disebut UMKM. PENINGKATAN KUALITAS PRODUK DAN HARGA UMKM SOTO AYAM SURABAYA “CAK NOER” KARAWANG, 181-191.
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Rizky Ahmad Pribadi, Putri Sri Lestari , Dwi Epty Hidayaty
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
