Kesiapan Kerja Karyawan Room Division pada Era Artificial Intelligence Peran AI Literacy dan Digital Competence
DOI:
https://doi.org/10.55606/jimas.v5i1.2878Keywords:
AI Literacy, Digital Competence, Hospitality Industry, Room Division, Work ReadinessAbstract
This study aims to analyze the effects of AI literacy and digital competence on the work readiness of room division employees at star-rated hotels in Tasikmalaya Regency. A quantitative approach with an explanatory survey design was employed, involving 110 employees selected through purposive sampling. Data were collected using a closed-ended questionnaire based on a five-point Likert scale, distributed through Google Forms and direct administration, and analyzed using Structural Equation Modeling–Partial Least Squares with SmartPLS. The results indicate that AI literacy has a positive and significant effect on work readiness, with a path coefficient of 0.381, while digital competence also has a positive and significant effect, with a path coefficient of 0.472. The R-square value of 0.647 shows that both variables explain 64.7% of the variance in employee work readiness. Digital competence emerged as the more dominant factor in enhancing work readiness. These findings imply that hotel management should integrate digital competence and AI literacy training, strengthen employees’ understanding of data ethics and security, and provide continuous assistance to support effective adaptation and human–AI collaboration.
References
Bankins, S., Ocampo, A. C., Marrone, M., Restubog, S. L. D., & Woo, S. E. (2024). Artificial intelligence, workers, and future of work skills. Current Opinion in Psychology, 58, Article 101828. https://doi.org/10.1016/j.copsyc.2024.101828
Caballero, C. L., & Walker, A. (2021). Work readiness in graduate recruitment and selection: A review of current assessment methods. Journal of Teaching and Learning for Graduate Employability, 12(2), 1–17. https://doi.org/10.21153/jtlge2021vol12no2art942
Caballero, C. L., Walker, A., & Fuller-Tyszkiewicz, M. (2011). The work readiness scale (WRS): Developing a measure to assess work readiness in college graduates. Journal of Teaching and Learning for Graduate Employability, 2(1), 41–54. https://doi.org/10.21153/jtlge2011vol2no1art552
Carolus, A., Koch, M. J., Straka, S., Latoschik, M. E., & Wienrich, C. (2023). MAILS—Meta AI literacy scale: Development and testing of an AI literacy questionnaire based on well-founded competency models and psychological change- and meta-competencies. Computers in Human Behavior: Artificial Humans, 1(2), Article 100014. https://doi.org/10.1016/j.chbah.2023.100014
Carretero, S., Vuorikari, R., & Punie, Y. (2022). DigComp 2.2: The digital competence framework for citizens. Publications Office of the European Union. https://doi.org/10.2760/115376
Cetindamar, D., Kitto, K., Wu, M., Zhang, Y., Abedin, B., & Knight, S. (2024). Explicating AI literacy of employees at digital workplaces. IEEE Transactions on Engineering Management, 71, 810–823. https://doi.org/10.1109/TEM.2021.3138503
Ehtiyar, R., & Ehtiyar, V. R. (2023). The impact of artificial intelligence on hospitality employees' work outcomes. Advances in Hospitality and Tourism Research, 11(4), 505–526. https://doi.org/10.30519/ahtr.1264966
Golgeci, I., Ritala, P., Arslan, A., McKenna, B., & Ali, I. (2025). Confronting and alleviating AI resistance in the workplace: An integrative review and a process framework. Human Resource Management Review, 35(2), Article 101075. https://doi.org/10.1016/j.hrmr.2024.101075
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022). A primer on partial least squares structural equation modeling (PLS-SEM) (3rd ed.). Sage.
Ilomäki, L., Paavola, S., Lakkala, M., & Kantosalo, A. (2016). Digital competence—An emergent boundary concept for policy and educational research. Education and Information Technologies, 21(3), 655–679. https://doi.org/10.1007/s10639-014-9346-4
Ingsih, K., Astuti, S. D., & Riyanto, F. (2024). The role of digital competence in improving service quality and employee performance. SA Journal of Human Resource Management, 22, Article a2689. https://doi.org/10.4102/sajhrm.v22i0.2689
Kumawat, E., Datta, A., Prentice, C., & Leung, R. (2025). Artificial intelligence through the lens of hospitality employees: A systematic review. International Journal of Hospitality Management, 124, Article 103986. https://doi.org/10.1016/j.ijhm.2024.103986
Long, D., & Magerko, B. (2020). What is AI literacy? Competencies and design considerations. Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems, 1–16. https://doi.org/10.1145/3313831.3376727
Mughari, S., Rafique, G. M., & Ali, M. A. (2024). Effect of AI literacy on work performance among medical librarians in Pakistan. The Journal of Academic Librarianship, 50(5), Article 102918. https://doi.org/10.1016/j.acalib.2024.102918
Ng, D. T. K., Leung, J. K. L., Chu, S. K. W., & Qiao, M. S. (2021a). AI literacy: Definition, teaching, evaluation and ethical issues. Proceedings of the Association for Information Science and Technology, 58(1), 504–509. https://doi.org/10.1002/pra2.487
Ng, D. T. K., Leung, J. K. L., Chu, S. K. W., & Qiao, M. S. (2021b). Conceptualizing AI literacy: An exploratory review. Computers and Education: Artificial Intelligence, 2, Article 100041. https://doi.org/10.1016/j.caeai.2021.100041
Oberländer, M., Beinicke, A., & Bipp, T. (2020). Digital competencies: A review of the literature and applications in the workplace. Computers & Education, 146, Article 103752. https://doi.org/10.1016/j.compedu.2019.103752
Pettersson, F. (2018). On the issues of digital competence in educational contexts—A review of literature. Education and Information Technologies, 23(3), 1005–1021. https://doi.org/10.1007/s10639-017-9649-3
Pinski, M., & Benlian, A. (2024). AI literacy for users—A comprehensive review and future research directions of learning methods, components, and effects. Computers in Human Behavior: Artificial Humans, 2, Article 100062. https://doi.org/10.1016/j.chbah.2024.100062
Prikshat, V., Kumar, S., & Nankervis, A. (2019). Work-readiness integrated competence model: Conceptualisation and scale development. Education + Training, 61(5), 568–589. https://doi.org/10.1108/ET-05-2018-0114
Sarstedt, M., Hair, J. F., Pick, M., Liengaard, B. D., Radomir, L., & Ringle, C. M. (2022). Progress in PLS-SEM use in marketing research in the last decade. Psychology & Marketing, 39(5), 1035–1064. https://doi.org/10.1002/mar.21640
Succi, C., & Canovi, M. (2020). Soft skills to enhance graduate employability: Comparing students' and employers' perceptions. Studies in Higher Education, 45(9), 1834–1847. https://doi.org/10.1080/03075079.2019.1585420
Van Laar, E., van Deursen, A. J. A. M., van Dijk, J. A. G. M., & de Haan, J. (2017). The relation between 21st-century skills and digital skills: A systematic literature review. Computers in Human Behavior, 72, 577–588. https://doi.org/10.1016/j.chb.2017.03.010
Van Laar, E., van Deursen, A. J. A. M., van Dijk, J. A. G. M., & de Haan, J. (2020). Determinants of 21st-century digital skills: A large-scale survey among working professionals. Computers in Human Behavior. https://doi.org/10.1016/j.chb.2017.03.017
Ye, Y., Lyu, Y., He, Y., & Zhang, H. (2024). Hospitality employees and digital transformation: The mediating roles of alienation and motivation. International Journal of Hospitality Management, 119, Article 103731. https://doi.org/10.1016/j.ijhm.2024.103731
Zhao, Y., Pinto Llorente, A. M., & Sánchez Gómez, M. C. (2021). Digital competence in higher education research: A systematic literature review. Computers & Education, 168, Article 104212.
Zirar, A., Ali, S. I., & Islam, N. (2023). Worker and workplace artificial intelligence coexistence: Emerging themes and research agenda. Technovation, 124, Article 102747. https://doi.org/10.1016/j.technovation.2023.102747
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Journal of Management and Social Sciences
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
