Pengaruh Daya Tarik Wisata dan Aksesibilitas terhadap Keputusan Berkunjung Wisatawan di Belakang Padang Batam

Elifia Mufida; Cece Cece

doi:10.55606/jimas.v5i1.2860

Authors

Elifia Mufida Sekolah Tinggi Ilmu Manajemen Sukma Medan
Cece Cece Sekolah Tinggi Ilmu Manajemen Sukma Medan

DOI:

https://doi.org/10.55606/jimas.v5i1.2860

Keywords:

Accessibility, Belakang Padang, Tourism Development, Tourist Attraction, Visiting Decision

Abstract

This study aims to analyze the influence of tourist attraction and accessibility on tourists' visiting decisions in Belakang Padang, Batam. This research employed a quantitative method with an associative approach to examine the relationship between independent variables and the dependent variable. The sample consisted of 103 respondents selected using a purposive sampling technique based on predetermined criteria. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the assistance of IBM SPSS software. The results indicate that tourist attraction has a positive and significant effect on tourists' visiting decisions. Furthermore, accessibility also has a positive and significant effect on tourists' visiting decisions. Simultaneously, tourist attraction and accessibility significantly influence tourists' decisions to visit Belakang Padang, Batam. These findings suggest that improving the quality of tourism attractions, transportation facilities, and ease of access to destinations is essential to increase tourist interest and encourage future visits. This study provides valuable insights for tourism managers and local stakeholders in developing sustainable tourism strategies.

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