Pengaruh Product Quality, Product Durability dan Price Perception terhadap Re-Purchase Order Produk Dolomit PT. Makmur Joyo Gemilang dengan Customer Satisfaction sebagai Mediasi

Luxhita Guntiara Ferdipurnama; Tommy C. Efrata; David Kodrat; Metta Padmalia

doi:10.55606/jimas.v5i3.2840

Authors

Luxhita Guntiara Ferdipurnama Universitas Ciputra Surabaya
Tommy C. Efrata Universitas Ciputra Surabaya
David Kodrat Universitas Ciputra Surabaya
Metta Padmalia Universitas Ciputra Surabaya

DOI:

https://doi.org/10.55606/jimas.v5i3.2840

Keywords:

Product Quality, Product Durability, Price Perception, Customer Satisfaction, Repurchase Order

Abstract

This study aims to analyze the influence of Product Quality, product durability, and price perception on the repurchase order of dolomite products at PT. Makmur Joyo Gemilang, with customer satisfaction serving as a mediating variable. The study is motivated by fluctuations in dolomite sales, which are influenced by Product Quality, product durability, and customers' price perceptions amid increasing competition in the fertilizer raw material industry. This research employs a quantitative approach using a survey method. The respondents consist of 110 customers of PT. Makmur Joyo Gemilang who have made repeat purchases of dolomite products. Data were analyzed using the Partial Least Squares (PLS) method. The results indicate that Product Quality, product durability, and price perception significantly influence customer satisfaction and repurchase order. Furthermore, customer satisfaction significantly affects repurchase order and acts as a mediating variable in the relationship between Product Quality, product durability, and price perception and repurchase order. The findings imply that PT. Makmur Joyo Gemilang should maintain Product Quality, improve product durability, and implement competitive pricing strategies to enhance customer satisfaction and encourage sustainable repurchase orders

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