Peran E-Commerce dalam Meningkatkan Akses Pasar bagi Produk UMKM Lokal di Kota Serang
DOI:
https://doi.org/10.55606/jimas.v3i2.1206Keywords:
MSME, E-commerce, Digitalization, Marketing, EconomyAbstract
The development of MSMEs (Micro, Small, and Medium Enterprises) in Indonesia has been quite rapid, especially with the occurrence of the Covid-19 pandemic worldwide, which has dampened economies globally. Several studies have also found that MSMEs and cooperatives play a crucial role in driving local economic growth by creating new job opportunities, especially in underdeveloped areas. With the presence of MSMEs and support for digitalization through the utilization of e-commerce platforms, this becomes one of the essential strategies for MSME players in Indonesia, particularly in Serang City, to market and promote their products widely. The research method employed is a case study based on previous research on the impact of MSMEs that have adopted e-commerce. The research results indicate that the implementation of e-commerce has a significant positive influence on the growth of MSMEs in Serang City.
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Copyright (c) 2024 Vera Maria SE., MM., Sebastian Nicodemus Gunawan, Najla Indira Faradiva, Hilda Agustiani, Dinda Cahya Ramadhan , Fadya Salamah
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