Pengaruh Pemasaran 7-P (Product, Price, Place, Promotion, People, Physical Evidence, Procces) Terhadap Keputusan Pembelian Supermarket Retail Jawa Tengah

Sri Heneng Prasastono; Heni Dwi Listyaningrum; Galuh Aditya

doi:10.55606/jimas.v1i3.1118

Authors

Sri Heneng Prasastono Universitas Sains dan Teknologi Komputer
Heni Dwi Listyaningrum Universitas Sains dan Teknologi Komputer
Galuh Aditya Universitas Sains dan Teknologi Komputer

DOI:

https://doi.org/10.55606/jimas.v1i3.1118

Keywords:

7-P Marketing, Purchasing Decisions, Central Java Retail Supermarket

Abstract

Main problem: The influence of 7-P marketing (Product, Price, Place, Promotion, People, Physical Evidence, Process) on purchasing decisions. Objective: Analyze the influence of 7-P Marketing on Purchasing Decisions. Originality: The Influence of 7-P Marketing (Product, Price, Place, Promotion, People, Physical Evidence, Process) on Purchasing Decisions. Method: An important examination technique used in this exploration is the explanation strategy. Result: The combination of the 7P views (item, cost, place, progress, individual, physical evidence, process) influences purchasing choices, with the greatest impact covered by tangible evidence factors and the smallest impact is the cost variable. The details of the advertising system obtained are: following the spatial plan

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