Analisa Strategi Marketing Kreatif dengan Metode SWOT terhadap UMKM Sate Bandeng Hj Mariyam Serang Banten

Lala Lala; Khorihah Khorihah; Andi Suhandi; Mukhamad Riyadh; Riki Gana Suyatna

doi:10.55606/jimas.v3i1.1008

Authors

Lala Lala Universitas Primagraha
Khorihah Khorihah Universitas Primagraha
Andi Suhandi Universitas Primagraha
Mukhamad Riyadh Universitas Primagraha
Riki Gana Suyatna Universitas Primagraha

DOI:

https://doi.org/10.55606/jimas.v3i1.1008

Keywords:

SWOT, MSMEs, Marketing Creative, strategic

Abstract

The purpose of this study was to analyze creative marketing strategy using SWOT on MSMEs of sate bandeng Hj. Mariyam. In this study using qualitative data types, and the data sources used are primary data and secondary data. The method used in this study is a SWOT analysis that analyzes strengths, weaknesses, opportunities and threats. From the results of this studystudy was to inform best strategy of creative marketing to get sale increase in sate bandeng Hj. Mariyam.

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