Analisa Strategi Marketing Kreatif dengan Metode SWOT terhadap UMKM Sate Bandeng Hj Mariyam Serang Banten

Authors

  • Lala Lala Universitas Primagraha
  • Khorihah Khorihah Universitas Primagraha
  • Andi Suhandi Universitas Primagraha
  • Mukhamad Riyadh Universitas Primagraha
  • Riki Gana Suyatna Universitas Primagraha

DOI:

https://doi.org/10.55606/jimas.v3i1.1008

Keywords:

SWOT, MSMEs, Marketing Creative, strategic

Abstract

The purpose of this study was to analyze creative marketing strategy using SWOT on MSMEs of sate bandeng Hj. Mariyam. In this study using qualitative data types, and the data sources used are primary data and secondary data. The method used in this study is a SWOT analysis that analyzes strengths, weaknesses, opportunities and threats. From the results of this studystudy was to inform best strategy of creative marketing to get sale increase in sate bandeng Hj. Mariyam.

References

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Rangkuti, Freddy. (2004). Analisis SWOT Teknik Membedah Kasus Bisnis, Jakarta: PT. Gramedia.

Trenggono, Bambang. dkk. (2018). Model Bisnis Dan Strategi Pengembangan Usaha Pada The Coffee Bean Dan Tea Leaf (TCBTL). Jurnal Aplikasi Manajemen dan Bisnis, 4(3), 398 408.

Yunus, Eddy. (2016). Manajemen Strategis. Yogyakarta: Andi.

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Published

2024-01-23

Issue

Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences

Section

Articles

License

Copyright (c) 2024 Lala Lala, Khorihah Khorihah, Andi Suhandi, Mukhamad Riyadh, Riki Gana Suyatna

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