Kajian Yuridis Bisnis Digital: Tanggung Jawab Marketplace terhadap Peredaran dan Penjualan Produk Palsu di Indonesia

Hery Dwi Utomo

doi:10.55606/eksekusi.v4i2.2646

Authors

Hery Dwi Utomo Universitas Duta Bangsa Surakarta

DOI:

https://doi.org/10.55606/eksekusi.v4i2.2646

Keywords:

Business Law, Counterfeit Goods, Digital Business

Abstract

The growth of digital marketplaces in Indonesia has facilitated e-commerce activities; however, it has also given rise to various legal issues, particularly regarding the circulation of counterfeit products, which harm consumers and trademark owners. The sale of counterfeit products via marketplaces highlights the continued weakness of oversight over digital trading activities and the lack of adequate legal protection for consumers in electronic transactions. Consumers are in a vulnerable position due to the limitations in verifying the authenticity of goods directly before making a purchase. In addition to causing economic harm to consumers, the circulation of counterfeit products also results in intellectual property rights infringements and erodes public trust in Indonesia’s digital trading system. This study aims to analyse the form of legal liability of marketplaces regarding the sale of counterfeit products, as well as legal protection for consumers in digital marketplaces in Indonesia. The research method used is a normative legal study employing a statutory approach and a literature review The research findings indicate that marketplaces bear legal responsibility not only as digital platform providers, but also as operators of electronic systems who are obliged to establish a trading system that is secure, reliable and accountable in terms of consumer protection and the prevention of the circulation of counterfeit products. Marketplaces are obliged to monitor sellers and the products traded through verification mechanisms, the removal of illegal products, and the imposition of sanctions on offenders.

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