Optimalisasi Konten Sosial Media dan Artikel Seo untuk Meningkatkan Brand Awareness dan Konversi Penjualan UMKM Rumah Kapas
DOI:
https://doi.org/10.55606/eksekusi.v2i3.1352Keywords:
MSME, social media, SEO, brand awareness, sales conversion, Rumah KapasAbstract
In the digital era, Micro, Small, and Medium Enterprises (MSMEs) face various challenges and opportunities. Social media and Search Engine Optimization (SEO) are promising solutions to increase brand awareness and sales conversions. This study aims to determine the effectiveness of implementing social media and SEO article optimization on the brand awareness and sales conversions of Rumah Kapas MSME. The results showed that optimizing Instagram and Tiktok social media content, as well as SEO articles, successfully increased the brand awareness and sales conversions of Rumah Kapas MSME. This is evidenced by the increase in the number of followers, reach, and engagement on social media, as well as website traffic and sales.References
Chinomona, R. &. (2017). The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: A case of male consumers for cosmetic brands in South Africa. Journal of Business and Retail Management Research, 12(1), 143–154.
Dewi Handayani Untari Ningsih, D. B. (2022). Model Search Engine Optimization (SEO) bagi UMKM Untuk Meningkatkan Popularitas dan Pengunjung Website. Jurnal SISFOKOM (Sistem Informasi dan Komputer), Volume 11, Nomor 3, PP 415-42, 415-422.
Metik Asmike, P. T. (2024). Optimalisasi Pembuatan Konten Sosial Media dan E-commerce pada
UMKM Keripik Tahu Walik “BAROKAH". Jurnal Pengabdian Masyarakat Volume 03, eISSN: 2827-9336.
Setiawana, A. &. (2018). Penerapan Seo (Search Engine Optimization) White Hat Menggunakan Metode Link Kontekstual Untuk Meningkatkan Serp Di Website Infonasa. . Jurnal Sarjana Teknik Informatika e-ISSN, 2338, 5197.
Stephen O'Neil, K. C. (2011). The Core Aspects of Search Engine Optimisation Necessary to Move up the Ranking.
