Peran Organisasi Pendukung Partai dalam Komunikasi dan Sosialisasi Politik di Kabupaten Lampung Tengah

Marsha Dhita Pytaloka; Hertanto Hertanto; Ari Darmasuti

doi:10.55606/birokrasi.v4i1.2360

Authors

Marsha Dhita Pytaloka Universitas Lampung
Hertanto Hertanto Universitas Lampung
Ari Darmasuti Universitas Lampung

DOI:

https://doi.org/10.55606/birokrasi.v4i1.2360

Keywords:

Legislative Elections, Party Supporting Organizations, Political Communication, Political Socialization, Political Participation

Abstract

Political party support organizations play a crucial role in expanding the reach of party activities, particularly in the context of communication and political socialization at the local level. This study aims to examine how party support organizations carry out their political communication function, particularly in channeling and integrating community interests, while also analyzing their contribution to the political socialization process during the 2024 Legislative Elections in Central Lampung Regency. This study used a qualitative approach with a descriptive design. Data were obtained through in-depth interviews with 18 informants, participant observation, and documentation of organizational activities. Data analysis was conducted using an interactive model (Miles et al., 2020). The results indicate that party support organizations function as intermediaries between political parties and the community in establishing two-way communication. Furthermore, these organizations are able to absorb community aspirations at the local level and convey political information through a culturally and community-based approach. However, the effectiveness of this role still faces obstacles such as limited resources, low cadre capacity, and weak coordination between organizations. Furthermore, clientelism practices are still found (Rahman, 2021) and have the potential to reduce the quality of public political education. This study recommends strengthening organizational governance, increasing the capacity of digital-based cadres, and more systematically integrating supporting organizational networks to strengthen the institutionalization of political parties at the local level.

References

Aspinall, E., & Berenschot, W. (2019). Democracy for sale: Elections, clientelism, and the state in Indonesia. Cornell University Press.

Dalton, R. J., Farrell, D. M., & McAllister, I. (2011). Political parties and democratic linkage: How parties organize democracy. Oxford University Press.

Gunther, R., Montero, J. R., & Linz, J. J. (2002). Political parties: Old concepts and new challenges. Oxford University Press.

Hidayat, T. (2023). Strategi komunikasi politik organisasi pendukung partai di era digital: Studi di Provinsi Lampung. Jurnal Komunikasi Politik Indonesia, 9(2), 112–130.

Katz, R. S., & Crotty, W. (Eds.). (2006). Handbook of party politics.

Kusnadi, A., & Fauzi, M. (2020). Peran organisasi sayap partai dalam meningkatkan partisipasi politik masyarakat pedesaan. Jurnal Ilmu Politik dan Pemerintahan Daerah, 12(1), 45–63.

Mainwaring, S., & Scully, T. R. (1995). Building democratic institutions: Party systems in Latin America. Stanford University Press.

Miles, M. B., Huberman, A. M., & Saldaña, J. (2020). Qualitative data analysis: A methods sourcebook (4th ed.). Sage Publications.

Norris, P. (2004). Political communication. In L. LeDuc, R. G. Niemi, & P. Norris (Eds.), Comparing democracies 2: New challenges in the study of elections and voting (pp. 222–243).

Nugroho, S. (2022). Efektivitas sosialisasi politik berbasis komunitas dalam membangun orientasi politik pemilih pemula. Jurnal Pendidikan Politik Masyarakat, 7(1), 88–104.

Pratama, R., & Lestari, D. (2022). Peran organisasi pendukung partai dalam meningkatkan partisipasi politik masyarakat di tingkat lokal. Jurnal Pemerintahan dan Otonomi Daerah, 14(2), 201–218.

Rahman, M. F. (2021). Relasi klientelisme dalam jaringan organisasi pendukung partai pada pemilu legislatif. Jurnal Politik Lokal, 6(2), 75–93.

Rhodes, R. A. W., Binder, S. A., & Rockman, B. A. (2020). The Oxford handbook of political institutions. Oxford University Press.

Sari, D., & Nugraha, A. (2023). Peran media sosial dalam meningkatkan partisipasi politik generasi muda. Jurnal Komunikasi Publik, 8(1), 23–35.

Wibowo, H., & Sari, N. P. (2021). Efektivitas organisasi pendukung partai dalam pelembagaan partai politik di tingkat lokal. Jurnal Ilmu Sosial dan Ilmu Politik, 25(2), 156–172.