Supervision of Business Actors in Trade Through Electronic Systems According To Minister of Trade Regulation No. 31 Of 2023
DOI:
https://doi.org/10.55606/birokrasi.v3i1.1767Keywords:
Minister of Trade Regulation Number 31 of 2023, TikTok Shop, social commerce, MSMEs, trade ecosystemAbstract
The issuance of Minister of Trade Regulation Number 31 of 2023 concerning Business Licensing, Advertising, Guidance, and Supervision of Business Actors in Electronic Commerce is the Indonesian government's effort to regulate digital trading activities, including those conducted through social commerce platforms like TikTok Shop. This regulation aims to create a balanced trade ecosystem, ensure fair competition, and protect micro, small, and medium enterprises (MSMEs) in the midst of rapid technological advancements. However, the implementation of this regulation also raises challenges, particularly for MSME actors who rely on social commerce platforms as a marketplace. This paper aims to analyze the impact of the regulation on TikTok Shop and its implications for MSME development in Indonesia. The analysis is conducted by examining the content of the regulation and its effects on various stakeholders in the e-commerce ecosystem.
References
Books:
Nasution, A. (2014). Consumer protection law. Diadit Media.
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Adi, N., & Yuniarlin, C. (2020). Implementation of buy and sell online based on the civil law perspective. Muhammadiyah University Journal, Yogyakarta.
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Damayanti, F., et al. (2023). Fulfillment of the principle of legal benefit in Trade Ministerial Regulation No. 31 of 2023. Legislative Journal, Semarang.
Government Regulations:
Regulation of the Minister of Trade No. 31 of 2023 concerning Business Licensing, Guidance, and Supervision of Business Actors in Trading Through Electronic Systems.
Websites:
Puspita Wardani, E. (2023, September 27). Official enforcement of Minister of Trade Regulation No. 31/2023. kemendag.go.id. Retrieved from https://kemendag.go.id
