Efektivitas Program Corporate Social Responsibility BNI Go Green Di Megamendung, Kabupaten Bogor, Jawa Barat
DOI:
https://doi.org/10.55606/birokrasi.v2i2.1186Keywords:
Corporate Social Responsibility, Effectiveness, ProgramAbstract
This study aims to find out how the effectiveness of the CSR program that has been implemented by PT BNI (Persero). This study uses Sutrisno's theory (in Antimus 2019) concerning measuring program effectiveness using 5 indicators, namely: Program Understanding, On Target, On Time, Goals Achieved, and Real Change. Data collection techniques used are by way of interviews, documentation and observation. The results of this study indicate that the effectiveness of the CSR program at PT BNI (Persero) cannot be said to be effective because one of the indicators, namely the understanding of the program has not been carried out properly, because PT BNI (Persero)'s strategy in inviting the public to participate in the socialization that is being held is still lacking.,therefore there are still many people who do not understand the meaning of implementing the program, and also because the distance between the organic forest and the community is quite far, so that many people still do not care about the BNI Go-Green Organic Forest CSR program in Megamendung.
References
Artikel Jurnal
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Buku
Jumadiah, J., Manfarisyah, M., Marlia, S., & Herinawati, H. (2018). Penerapan Prinsip Corporate Social Responsibility Di Provinsi Aceh
Naning Fatmawatie (2017), Tanggung Jawab Sosial Perusahaan, Kediri
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Website
Kementerian Badan Usaha Milik https://bumn.go.id/
PT BNI (PERSERO) https://www.bni.co.id/id-id/
Kompas.com 2022 “Manfaat Hutan, Penyebab Kerusakan, Serta Dampaknya Bagi Manusia”https://www.kompas.com/skola/read/2022/09/12/175042769/manfaat-hutan-penyebab-kerusakan-serta-dampaknya-bagi-manusia?page=all “(diakses pada 20 Maret)
Undang-Undang
Undang-Undang Nomor 40 Tahun 2007 tentang Perseroan Terbatas (UUPT)
Peraturan Pemerintah Nomor 47 tahun 2012 tentang Tanggung Jawab Sosial dan Lingkungan Perseroan Terbatas
Peraturan Menteri BUMN yang tertuang dalam nomor Per-05/MBU/04/2021 Tentang Program Tanggung Jawab Sosial Dan Lingkungan Badan Usaha Milik Negara
