Dinamika Hukum Persaingan Usaha Di Era Digital: Analisis Perlindungan Hukum Dalam E-Commerce Shopee Dan Tiktok Shop Di Indonesia
DOI:
https://doi.org/10.55606/birokrasi.v2i3.1145Keywords:
E-Commerce, Flash Sale, Predatory PricingAbstract
This research aims to find out about how business competition law is protected in e-commerce shopee and tiktok shop in Indonesia. The method used in this research is normative with a statutory approach and a case approach. Legal materials are collected through literature study, then analyzed prescriptively. The research results show that judging from the elements of Article 20 and Article 17 paragraphs (1) and (2) of Law Number 5 of 1999 concerning Prohibition of Monopoly Practices and Unfair Business Competition, monopoly practices and unhealthy competition are not fulfilled so that flash sale marketing on the platform e-commerce shopee and tiktok shop cannot be said to be predatory pricing because there are several elements that are not fulfilled. This only results in tighter competition between e-commerce in Indonesia, both in increasing sales and also increasing the number of potential business actors.
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