Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian (Studi Kasus Pada Konsumen Alfamart Klambir Lima Raya Medan)
DOI:
https://doi.org/10.55606/sjryappi.v1i1.194Keywords:
Price, Product Quality and Purchase DecisionAbstract
In this study aims to determine the effect of the variable Price and Product Quality Variables on Purchasing Decisions. The research method in this study was to use quantitative with a population of 3,005 people and the number of samples used in this study were 97 respondents using the slovin formula. The analysis technique used in this study uses descriptive statistical tests, classical assumption tests, hypothesis testing and also the coefficient of determination. The results of this study are that partially it can be concluded that H1 is rejected, which means that partially the price does not have a positive and significant influence on purchasing decisions. then on the product quality variable partially Product Quality has a positive and significant influence on Purchasing Decisions this is because the provisions test in the T test is Tcount must be greater than Ttable. Simultaneously, the results of this study show that the variable price (X1) and product quality (X2) together have a positive and significant effect on purchasing decisions for consumers at PT. Alfamart.
References
Abraham Mahendra Bagaskara. Pengaruh Kualitas Produk, harga dan citra merek terhadap Keputusan Pembelian Sepeda Motor Honda Vario. Jurnal Ekonomi volume 1 2015.
Assauri, S., 2015. Manajemen Pemasaran, Jakarta, PT Raja Grafindo Persada.
Bailey, J. E., and Pearson, S. W. (2016). Development of a Tool for Measuring and Analyzing Computer User Satisfaction. Management Science, Vol 29 (5) : 530-545.
Basu Swastha dan Irawan, (2015), Manajemen Pemasaran Modern, Edisi 2, Yogyakarta : Liberty.
Baum, Feigen. 2018. Kendali Mutu Terpadu (alih bahasa). Jakarta: Erlangga.
Bob Sabran, 2017, Manajemen Pemasaran, penerbit erlangga.
Cannon, Joseph P et al. 2016. Pemasaran Dasar, Edisi 16. Jakarta: Salemba Empat.
Chang, T. Sheng and Wei, H.Hsiao. (2019). Consumers automotive purchase decisions: The significance of vehicle-based infotainment systems. African Journal of Business Management. Vol.5 (11). pp: 4152-416. DOI: 10.5897/AJBM10.480 ISSN 1993-8233.
Chao-Min Chiu et all. (2016). Understanding customers repeat purchase intentions inB2C e-commerce: the roles of utilitarian value, hedonic value andperceived risk”. Information Systems Journal 24, 85-114.
Choi, Frederick D.S., Meek, Gary K. (2016). International Accounting Buku 1 Edisi 6. Jakarta : Salemba Empat.
Daniel, Moehar .2016. Metode Penelitian Sosial Ekonomi. Jakarta : Bumi Aksara.
Davis, Fred D. (2016). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly Vol 13 (3): 319-340.
Faith, D. O., and Agwu, M. E. (2016). a Review of the Effect of Pricing Strategies on the Purchase of Consumer Goods. International Journal of Research in Management, Science & Technology, 2 (2), 88-102.
Fransiska Vania Sudjatmika, 2017. Pengaruh Harga, Ulasan Produk, Kemudahan dan Keamanan Terhadap Keputusan Pembelian Secara Online di Tokopedia.com. Jurnal AGORA, Vol.5, No. 1. Hal 1-8.
Ghozali, Imam. 2016. Aplikasi Analisis Multivariete Dengan Program IBM SPSS 23 (Edisi 8). Cetakan ke VIII. Semarang : Badan Penerbit Universitas Diponegoro.
I Made Wirartha. 2015. Pedoman Penulisan Usulan Penelitian, Skripsi dan Tesis. Yogyakarta: Andi.
Iswayanti Ika Putri, (2010). Analisis Pengaruh Kualitas Produk, Kualitas Layanan, Harga dan Tempat Terhadap Keputusan Pembelian. Universitas Diponegoro. Http://Eprintis.undip.ac.id234701 skripsi.
Kazmier (2015),Analisis Pengaruh Bauran Pemasaran Terhadap Keputusan Konsumen dalam Pembelian Motor Honda di Sampit, Jurnal EMBA, Vol.1, No.4, pp. 71-80.
