Strategi Humas Melalui Literasi Digital untuk Meningkatkan Citra Positif SMK PGRI 2 Sidoarjo
DOI:
https://doi.org/10.58192/sidu.v3i3.2392Keywords:
Public Relations Strategy, Digital Literacy, Positive ImageAbstract
This research aims to determine public relations strategies through digital literacy to improve the positive image of SMK PGRI 2 Sidoarjo. This research uses a qualitative type of research with a qualitative descriptive research approach. Data collection techniques in this research are interviews, observation and documentation. To confirm the research results, data validity techniques using source triangulation were used. This research uses data analysis through data collection, data reduction, data presentation, and drawing conclusions. The research results explain that the public relations strategy through digital literacy at SMK PGRI 2 Sidoarjo is generally by forming good and attractive branding on school social media. By sharing achievements and positive activities at school. Then the public relations of SMK PGRI 2 Sidoarjo also carried out promotions, especially during new student registration. Public Relations of SMK PGRI 2 Sidoarjo also tries to establish good communication with students' parents via WhatsApp groups to share information related to the school. Based on this, public relations at SMK PGRI 2 Sidoarjo has made efforts to improve the school's positive image, especially through social media because it follows technological developments.
References
Dewi, D. A., Hamid, S. I., Annisa, F., Oktafianti, M., & Genika, P. R. (2021). Menumbuhkan Karakter Siswa melalui Pemanfaatan Literasi Digital. Jurnal Basicedu, 5(6), 5249– 5257. https://doi.org/10.31004/basicedu.v5i6.1609.
Filayly, T. N., & Ruliana, P. (2022). Strategi Public Relations dalam Memulihkan Citra Perusahaan. PARAHITA: Jurnal Pengabdian kepada Masyarakat, 3(1), 29- 40. https://doi.org/10.25008/parahita.v3i1.76.
Hakim, L., & Putro, W. E. (2022). New media dalam membantu kinerja humas pokdarwis mempromosikan wisata alam dan budaya di Ponorogo. Jurnal Ilmiah Dinamika Sosial, 6(1), 69-85. https://doi.org/10.38043/jids.v6i1.3382.
Kriyantono, R. (2021). Best Practice Humas (Public Relations) Bisnis dan Pemerintah. Kencana.
Moleong, L. J. (2017). Metodologi Penelitian Kualitatif. Bandung: PT Remaja Rosdakarya.
Mukarom, Z., & Laksana, M. W. (2015). Manajemen Public Relation (Panduan Efektif Pengelolaan Hubungan Masyarakat). https://doi.org/10.21831/efisiensi.v6i1.3831.
Mukarom, Z., & Laksana, M. W. (2015). Manajemen Public Relation. Bandung: CV Pustaka Setia.
Ruslan, R. (2014). Manajemen humas dan media komunikasi. Jakarta: Rajawali Pers.
Safitri, I., Marsidin, S., Pendidikan, A. S.-E. J. I., & 2020, Undefined. (2020). Analisis Kebijakan Terkait Kebijakan Literasi Digital Di Sekolah Dasar. Core.Ac.Uk, 2(2), 176–180. Https://Doi.Org/10.31004/Edukatif.V2i2.123.
Sidiq, Umar & Choiri, Moch.Miftachul. (2019). Metode Penelitian Kualitatif di Bidang Pendidikan. Ponorogo : Nata Karya.
Surapati, M. U., Rasyid, A., & Nurjanah, N. (2020). Strategi Humas Dalam Mempromosikan Sekolah Menengah Kejuruan (SMK) Muhammadiyah 2 Pekanbaru. Jurnal Ilmu Komunikasi (JKMS), 9(1), 347-362. http://dx.doi.org/10.35967/jkms.v9i1.7393.
Suratman, B. & Wulandari, S. S. (2017). Public Relations Talents of PR. Jakarta: Salemba Hunamika.
Widyastuti, D. A. R., Nuswantoro, R., & Sidhi, T. A. P. (2016). Literasi Digital pada Perempuan Pelaku Usaha. Jurnal ASPIKOM,3(1).http://dx.doi.org/10.24329/aspikom.v3i 1.95.
Yadnya, I. G. A. O. (2020). Peran Strategis Pengawas Sekolah Mejawab Globalisasi Pendidikan. Guepedia.
