Peningkatan Kemampuan Manajemen Pelaku UMKM Dalam Menghadapi Persaingan Pasar
DOI:
https://doi.org/10.58192/sejahtera.v2i2.1192Keywords:
Development Priority, Micro, Small and Medium Enterprises (MSMEs), National EconomyAbstract
One of the development priorities in the Government Work Plan (RKP) is the development of Micro, Small and Medium Enterprises (MSMEs). This is based on the fact that MSMEs have contributed a lot to the national economy. The development of Micro, Small and Medium Enterprises (MSMEs) is very strategic, because of its great potential in driving community economic activities, as well as being the main source of income for most people in improving their standard of living. well-being. (Ariani et al, 2017). Micro, Small and Medium Enterprises (MSMEs) have become an important part of the national economic system capable of accelerating economic growth through the mission of opening business and employment opportunities, increasing people's income, playing a role in increasing foreign exchange earnings and strengthening the structure of the national economy (Hafni & Rozali, 2017).One of the development priorities in the Government Work Plan (RKP) is the development of Micro, Small and Medium Enterprises (MSMEs). This is based on the fact that MSMEs have contributed a lot to the national economy. The development of Micro, Small and Medium Enterprises (MSMEs) is very strategic, because of its great potential in driving community economic activities, as well as being the main source of income for most people in improving their standard of living. well-being. (Ariani et al, 2017). Micro, Small and Medium Enterprises (MSMEs) have become an important part of the national economic system capable of accelerating economic growth through the mission of opening business and employment opportunities, increasing people's income, playing a role in increasing foreign exchange earnings and strengthening the structure of the national economy (Hafni & Rozali, 2017).
References
Hidayati, S.N. (2016). Pengaruh Pendekatan Keras dan Lunak Pemimpin Organisasi terhadap Kepuasan Kerja dan Potensi Mogok Kerja Karyawan. Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 5(2), 57-66. http://dx.doi.org/10.30588/SOSHUMDIK.v5i2.164.
Risdwiyanto, A. & Kurniyati, Y. (2015). Strategi Pemasaran Perguruan Tinggi Swasta di Kabupaten Sleman Yogyakarta Berbasis Rangsangan Pemasaran. Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 5(1), 1-23. http://dx.doi.org/10.30588/SOSHUMDIK.v5i1.142.
Bator, R. J., Bryan, A. D., & Schultz, P. W. (2011). Who Gives a Hoot?: Intercept Surveys of Litterers and Disposers. Environment and Behavior, 43(3), 295–315. https://doi.org/10.1177/0013916509356884.
Artikel Prosiding
Norsyaheera, A.W., Lailatul, F.A.H., Shahid, S.A.M., & Maon, S.N. (2016). The Relationship Between Marketing Mix and Customer Loyalty in Hijab Industry: The Mediating Effect of Customer Satisfaction. In Procedia Economics and Finance (Vol. 37, pp. 366–371). Elsevier B.V. https://doi.org/10.1016/S2212-5671(16)30138-1.
Working Paper
Armand, F. (2003). Social Marketing Models for Product-Based Reproductive Health Programs: A Comparative Analysis. Occasional Paper Series. Washington, DC. Retrieved from www.cmsproject.com.
Disertasi/Tesis/Paper Kerja
Belair, A. R. (2003). Shopping for Your Self: When Marketing becomes a Social Problem. Dissertation. Concordia University, Montreal, Quebec, Canada.
Lindawati (2015). Analisis Faktor yang Mempengaruhi Perilaku Ekonomi dan Kesejahteraan Rumah Tangga Petani Usahatani Terpadu Padi-Sapi di Provinsi Jawa Barat. Institut Pertanian Bogor. Retrieved from http://repository.ipb.ac.id/ handle/123456789/85350.
Buku Teks
Kotler, P., & Lee, N. R. (2009). Up and Out of Poverty: The Social Marketing Solution. New Jersey: Pearson Education, Inc.
Laporan Instansi/Lembaga/Organisasi/Perusahaan
LPPSP. (2016). Statistik Indonesia 2016. Badan Pusat Statistik, 676. Jakarta. Diakses dari https://www.LPPSP.go.id/index.php/publikasi/326.
Artikel Surat Kabar/Majalah
Risdwiyanto, A. (2016). Tas Kresek Berbayar, Ubah Perilaku Belanja? Kedaulatan Rakyat, 22 Februari, 12.
Sumber dari internet dengan nama penulis
Chain, P. (1997). Same or Different?: A Comparison of the Beliefs Australian and Chinese University Students Hold about Learning’s Proceedings of AARE Conference. Swinburne University. Available at: http://www. swin.edu.au/aare/ 97pap/CHAN97058.html, diakses tanggal 27 Mei 2000.
Sumber dari internet tanpa nama penulis (tuliskan nama organisasi/perusahaan)
StatSoft, Inc. (1997). Electronic Statistic Textbook. Tulsa OK., StatSoft Online. Available at: http://www.statsoft.com/textbook/stathome.html, diakses tanggal 27 Mei 2000.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Bustam Bustam, Hasbiyadi Hasbiyadi, Susiana Muchtar, Mustafa Gani, Wahyudi Wahyudi, Masyita Masyita, Muh. Umar Data, Nurlaely Razak
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
