Penerapan Strategi Pelayanan Di Starbucks

Authors

  • Ida Royani Universitas Buana Perjuangan Karawang
  • Sephia Maharani Universitas Buana Perjuangan Karawang
  • Santi Pertiwi Hari Sandi Universitas Buana Perjuangan Karawang
  • Dwi Epty Hidayaty Universitas Buana Perjuangan Karawang

DOI:

https://doi.org/10.58192/profit.v2i3.989

Keywords:

Coffee, Starbucks, Strategy, Service

Abstract

Coffee is one of the most popular beverages in many places. The development of coffee cultivation in Indonesia has grown rapidly, in 2016, about 633 thousand tons of coffee were produced and in 2017, 636.7 thousand tons, which means that the growth was about 0.74%. Arabica and Robusta are the coffee species that account for most of the world's coffee trade. There are differences between Arabica and Robusta coffees both in terms of taste and the shape of the beans. Many coffee sellers and vendors do not know the difference. Therefore, to avoid mistakes when choosing coffee beans, you need software that helps distinguish types of coffee beans based on their shape. As an alternative software, image processing using the artificial neural network method can be used. This study looks at how the software detects the pattern of the coffee bean image using a morphological method using quantitative learning methods. The feature vectors used were width, height, width, mean, variance and standard deviation. The class classification is divided into the image class of Arabica coffee beans and the image class of Robusta coffee beans, with an average recognition result during the testing process of 97%

 

References

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Ridhania, F. (2012). PENGARUH CITRA MEREK TERHADAP GAYA KEPUTUSAN KONSUMEN PADA PRODUK STARBUCKS. In Jurnal Penelitian dan Pengukuran Psikologi (Vol. 1, Issue 1).

Rosalina, S. S. (2018). STRATEGI PENENTUAN LOKASI GLOBAL PERUSAHAAN (STUDI KASUS DI STARBUCKS JAKARTA). In Bisma Jurnal Bisnis dan Manajemen (Vol. 12, Issue 2).

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Published

2023-06-12

How to Cite

Ida Royani, Sephia Maharani, Santi Pertiwi Hari Sandi, & Dwi Epty Hidayaty. (2023). Penerapan Strategi Pelayanan Di Starbucks. Profit: Jurnal Manajemen, Bisnis Dan Akuntansi, 2(3), 124–130. https://doi.org/10.58192/profit.v2i3.989