Pentingnya Pencatatan Keuangan yang Akurat untuk Keberhasilan UMKM Kedai Mochi Gaol
DOI:
https://doi.org/10.58192/profit.v3i3.2170Keywords:
mochi, business, variant, customer, consumer, sellerAbstract
UMKM Mochi Gaol is a business engaged in the production and sale of mochi. This report aims to provide an overview of the performance of Mochi Gaol UMKM over a period of 1 month. This research was conducted by qualitative descriptive method. Data was collected through interviews with UMKM owner Mochi Gaol, direct observation at the place of business, and analysis of related documents. UMKM Mochi Gaol was founded in 2020 by Putri Retno Mengasih. This business produces various types of mochi with unique flavors and variations. UMKM Mochi Gaol markets its products through online and offline. During the 1-month period, Mochi Gaol UMKM experienced an increase in sales. This is driven by several factors, such as the increasing popularity of mochi, effective marketing strategies, and good product quality. Mochi Gaol UMKM also face several challenges, such as intense competition, limited capital, and limited access to raw materials. To overcome this challenge, Mochi Gaol UMKM need to improve the quality of their products, expand their marketing strategies, and establish cooperation with other parties. The conclusion from the results of the Mochi Gaol UMKM research shows that the Mochi Gaol business has bright prospects. With the right strategy, Mochi Gaol UMKM can continue to develop and contribute to the local economy.
References
Agustine N, Kusumaningrum R, Nurkinan N. Strategi Komunikasi Pemasaran UMKM Makanan@ Mochi_Momi Dalam Promosi Melalui Instagram. Innovative: Journal Of Social Science Research. 2023 Aug 13;3(3):10356-71.
Aulia, Rahmadini. ANALISIS INOVASI PRODUK DALAM MENINGKATKAN PENJUALAN MOCHI ICHIGO DAIFUKU DITINJAU DALAM PERSPEKTIF BISNIS ISLAM (Studi Pada Bangpanjifoods Bandar Lampung). Diss. UIN Raden Intan Lampung, 2024.
Azahra S. Analisis Penggunaan Sistem Informasi Akuntansi Pada UMKM Mochi Ichigo Daifuku Sukabumi. InSENAKOTA: Seminar Nasional Ekonomi dan Akuntansi 2023 Sep 5 (Vol. 1, No. 2, pp. 331-346).
Rahmadini A, Fuadi F. MOCHI MASTERY: A Strategic Approach to Elevate Sales through Product Innovation at Bangpanjifoods in the Islamic Culinary Market. IERJ Islamic Economics Review Journal. 2023 Nov 27;2(03):120-43.
Rahmadini, A., & Fuadi, F. (2023). MOCHI MASTERY: Pendekatan Strategis Peningkatan Penjualan Melalui Inovasi Produk Bangpanjifoods di Pasar Kuliner Islami. Jurnal Review Ekonomi Islam IERJ , 2 (03), 120-143.
Satriyo DB, Abubakar SF, Irtifa AA. Pemanfaatan Media Sosial Sebagai Strategi Promosi Bagi Pengembangan Pemasaran Yang Efektif Dalam Menarik Pelanggan Better Bite. JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS). 2023 Aug 12;3(4):516-23.
Sustiyah, S., Gumiri, S., Kusumadati, W., & Elia, A. (2020). Pemberdayaan kelompok wanita tani Kanamit Barat melalui pembuatan mochi isi aneka buah. AGROINOTEK, 1(1), 43-52.
Yuliati A, Panggabean NR. Penerapan SAK EMKM Pada Usaha Mochi “AO Daifuku”. Jurnal Ekonomi, Pendidikan dan Pengabdian Masyarakat. 2024 Mar 7;1(1):1-7.
