Peran Shopee Affiliate Sebagai Media Komunikasi Pemasaran Digital di Era Generasi
DOI:
https://doi.org/10.58192/profit.v3i1.1693Keywords:
Shopee Affiliate, Digital Marketing, Marketing Communications, Social Media, Generation ZAbstract
In the current era, internet has become part of people's lives, especially generation Z. The development of internet technology also has an impact on the economic cycle, especially the product marketing process, which is now often called digital marketing. Progress of digital marketing in Indonesia is proven by existence of several market places that can be accessed easily via smartphone. One of them is Shopee. Existence of Shopee is also a means of supporting business actors to carry out digital marketing communications. One of the popular digital marketing communication media offered by Shopee is the Shopee Affiliate feature. Type of method used is descriptive research with a qualitative approach. All data in this research was obtained through literature study by analyzing every reading presented by previous researchers and also the results of practical field work carried out for 2 months at Diva Digital Marketing. Based on results of the discussion, it is known that Shopee Affiliate is a feature that many people use to get commissions or additional income by sharing product links. The existence of Shopee Affiliate also provides an increase in sales because of the way it disseminates product information that is interesting and arouses interest, especially among generation Z. Therefore, Shopee Affiliate has a big role as a digital marketing communication medium to increase sales of business products on Shopee.
References
Aktiva Oktariyanda, T., Kurniawan, B., Megawati, S., Nizar Hilmi, A., & Cahyo Achmadja, N. (2022). Application of the Online Dukcapil Service “PLAVON” Judging from the Cognitive Community Response (Case Study in Sidoarjo Regency). SHS Web of Conferences, 149, 01009. https://doi.org/10.1051/shsconf/202214901009
Anas, Lisnawati. (2021). Efektivitias Pelayanan Publik Melalui Penerapan Sistem Pelayanan Terpadu Satu Pintu dan Pelayanan Online pada Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu (DPMPTSP) di Kota Makassar. SKRIPSI. Universitas Muhammadiyah Makassar.
Andriyanti, E., & Farida, S. N. (2022, March). Pengaruh Viral Marketing ShopeeAffiliate, Kualitas Produk, dan Harga Terhadap Minat Beli Konsumen ShopeeIndonesia (Studi Pada Generasi Z Pengguna Tiktok di Sidoarjo). In FORBISWIRA FORUM BISNIS DAN KEWIRAUSAHAAN-SINTA 4 (Vol. 11, No. 2, pp. 228-241).
Detikinet. 2023. Jumlah Pengguna Internet RI Tembus 212,9 Juta di Awal Tahun 2023. https://inet.detik.com/telecommunication/d-6582738/jumlah-pengguna-internet-ri-tembus-212-9-juta-di-awal-2023. Diakses Tanggal 2 Desember 2023
Hendarsyah, D. (2020). Pemasaran Digital dalam kewirausahaan. IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita, 9(1), 25-43.
Kompas. 2023. Orang Indonesia Internetan Lebih Dari 7 Jam Sehari, Paling Sering Buka WA dan IG. https://tekno.kompas.com/read/2023/02/14/14020097/orang-indonesia-internetan-lebih-dari-7-jam-sehari-paling-sering-buka-wa-dan-ig. Diakses Tanggal 2 Desember 2023.
Kusuma, D. F., & Sugandi, M. S. (2018). Strategi Pemanfaatan Instagram Sebagai Media Komunikasi Pemasaran Digital yang Dilakukan oleh Dino Donuts. Jurnal Manajemen Komunikasi, 3(1), 18-33.
Nursatyo, N., & Rosliani, D. (2018). Strategi Komunikasi Pemasaran Digital Situs Pembanding Harga Telunjuk. com. Expose: Jurnal Ilmu Komunikasi, 1(2), 46-67.
Rumondang, A., Sudirman, A., & Sitorus, S. (2020). Pemasaran Digital dan Perilaku Konsumen.
Sari, Desti Riska. (2018). Implementasi Pelayanan Publik Berbasis Aplikasi Smart Netizen Pada Kabupaten Lampung Tengah (Studi Kasus Desa Buyut Udik Kecamatan Gunung Sugih). SKRIPSI. Universitas Islam Negeri Raden Intan Lampung.
