Strategi Public Relation dalam Menanggulangi Kebangkrutan Perusahaan dalam Novel “Impian Demian” Karya Nimas Aksan
DOI:
https://doi.org/10.58192/profit.v3i1.1619Keywords:
Accounting, Literature, Company Bankruptcy, Public Relations, SolutionsAbstract
A Public Relations person plays a major role in helping the company build harmonious relationships with various parties through communication activities. PR also plays a role as a facilitator in solving problems faced by companies. This research aims to evaluate the extent to which the integration of Public Relations science with accounting can provide effective solutions in overcoming company bankruptcy. The main focus of this research is on the solutions proposed by Alexandra, a female protagonist in the novel "Impian Demian" who serves as Public Relation Manager. Alexandra is actively involved in helping Demian, the main character and Director in the novel, to overcome the challenges of company bankruptcy. In this research, analysis was carried out on the causes of company bankruptcy and the solutions implemented by Alexandra. The method used is a hermeneutic method with a qualitative approach. The results of the analysis show that the efforts made by Alexandra in handling company bankruptcy are in line with accounting principles. The solutions provided by Public Relations have succeeded in helping companies get out of crisis situations.
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