FAKTOR PENGARUH PADA KEPUTUSAN PEMBELIAN TIKET PESAWAT DI APLIKASI TRAVELOKA
DOI:
https://doi.org/10.58192/populer.v1i3.548Keywords:
Customer experience, consumer trust, price and purchasing decisionsAbstract
The purpose of this study was to determine whether or not the influence of customer experience, consumer confidence, prices and flight ticket purchasing decisions on the Traveloka application for UNIMAR AMNI Semarang Students. The sample in this study amounted to 52 respondents who used airline ticket services in the Traveloka application. By using probability sampling technique, namely by random sampling. Analysis of the data used in this study is descriptive analysis and quantitative analysis, the data were analyzed using multiple linear regression analysis with the help of (software) Statistical Package For Social Science (SPSS) version 26. The results of the study by partially testing the t-test hypothesis showed that Customer experience, consumer trust, and price have a positive and significant effect on purchasing decisions. Based on the research results, it can be seen that the research model of the multiple linear regression equation is Y= 0.095 + 0.484.X1 + 0.195.X2 +0.295.X3 + . From the regression equation, it can be seen that the most dominant variable affecting the increase in the number of passengers is the price variable with a regression coefficient of 0.095. And the R2 test (Adjusted R Square) obtained results of 0.780 or 78.0% which means that purchasing decisions are influenced by customer experience, consumer confidence and price variables which are 63.8% and other factors that influence passenger decisions are 36.2 % or 0.362.
References
Afifudin, 2016. “Pengaruh Lokasi, Promosi dan Harga Terhadap Kepuasan Konsumen di Wisata Bahari Lamongan”. Jurnal Ilmu dan Riset Manajemen, Vol. 5, No. 12, hlm. 5-15.
Candradewi dan Sendana, 2016. “Pengaruh Kepemilikan Manajerial, Kepemilikan Institusional Dan Dewan Komisaris Independen Terhadap Return On Asset”. E-Jurnal Manajemen Unud, Vol. 5, No. 5, hlm. 3163-3190.
Dewi dan Hasibuan, 2016. “Pengaruh Pengalaman Pelanggan (Customer Experience) Terhadap Kepuasan Pelanggan Pada Rumah Makan Kuliner Jawa Rantauprapat”. Jurnal Ecobisma, Vol. 3, No. 1, hlm. 56-71.
Erni Muliana dkk, 2016. “Analisis faktor-faktor yang mendorong wisatawan melakukan keputusan pembelian tiket pesawat melalui mobile booking pada situs traveloka”. Jurnal IPTAVol. 4, No. 1,
Ghozali, 2016. Aplikasi Analisis Multivariete Dengan Program IBM SPSS 23 Edisi 8. Badan Penerbit Universitas Diponegoro, Semarang.
Habibah dan Sumiat i, 2016. “Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Kosmetik Wardah Di Kota Bangkalan Madura”. Jurnal Ekonomi dan Bisnis, Vol. 1, No. 1, hlm. 31-48.
Hendry Gustiadi (2019),Ejournal.ymbz.or.id, Vol.2 No. 3 September 2019
I Made Toni Megantara , 2016. E Jurnal Manajemen Unud. Vol 5, No 9 .
Istiyanto dan Nugroho, 2016. “Analisis Pengaruh Brand Image, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Mobil (Studi Kasus Mobil LCGC Di Surakarta)”. Jurnal Eksis, Vol. 12, No. 1, hlm. 1-8.
Ivoni dkk, 2015. “Pengaruh Persepsi Harga, Orientasi Merek, Dan Orientasi Belanja Terhadap Niat Beli Fashion Online”. E-Jurnal Manajemen Unud, Vol. 4, No. 4, hlm. 899.
Kenny Febriana Salim, dkk (2015), Jurnal Hospitality dan Manajemen Jasa, Vol. 3 No. 1 (2015)
Kotler, P., & Keller, .K.L. (2009). Marketing manajement. New jersey: Pearson Prentice Hall Internasional.
Loanata dan Tileng, 2016. “Pengaruh Trust dan Perceived Risk pada Intention To Use Menggunakan Technology Acceptance Model (Studi Kasus Pada Situs E-Commerce Traveloka)”. Jurnal Juisi, Vol. 2, No. 1, hlm. 65.
Meyer, C., & Schwager, A. (2007), A.(2007). Understanding customer experience. Harvard Busines review, 85 (2), pp. 116-126.
Ngafifi, Muhammad.(2015). Kemajuan teknologi dan Pola Hidup Manusia dalam Perspektif Sosial Budaya “Jurnal Pembangunan Pendidikan : Fondasi dan Aplikasi
Nindy Riska Amalia, 2018. Jurnal Administrasi Bisnis, Vol 7, No 3
Salim dan Catherina, 2015. “Pengaruh Customer Experience dan Kepercayaan Terhadap Kepuasan Konsumen Di TX Travel Klampis”. Jurnal Hospitality dan Manajemen Jasa, Vol. 3, No. 1, hlm. 332-336.
Schmitt, B. (1999). Experiental Marketing: How to Get Your Customers sense, feel, think, act, relate to your Company and Branda. New York: FreePass
Sucipto dan Mauliddin, 2016. “Analisis Kesulitan Mahasiswa Dalam Memahami Konsep Bilangan Real”. Jurnal Tadris Matematika, Vol. 9, No. 2, hlm. 197-211.
Suko adiwidodo dkk, 2015. Jurnal Of Manajemen, Vol. 1, No. 1.
Tjiptono, F. (2008). Strategi pemasaran. Yogyakarta : Andi Offset
Wardani, dkk (2016), Jurnal Manajemen, Vol. 2 No. 2 Maret (2016)
