Foto Produk UKM (Usaha Kecil Dan Menengah) Di Pasar Johar Selatan Kota Semarang

Authors

  • Althof Nafis Zahran Universitas Semarang
  • Geget Praditia Aji Universitas Semarang
  • Farrel Jeremy Hasyim Universitas Semarang
  • Alifina Khowash Universitas Semarang
  • Dwi Pujiono Universitas Semarang

DOI:

https://doi.org/10.58192/karunia.v3i2.2202

Keywords:

Product Photos, SMEs, Services, Devotion, South Johar Market 3rd and 4th floor, Semarang City

Abstract

In this digital era, product photos play a crucial role as the main tool to attract the attention of potential consumers. Community service in the form of product photography services emerged as a promising solution. This product photography service not only provides access to good quality product photos, but can also empower small and medium businesses to increase their presence in an increasingly competitive online market. This Community Service focuses on providing product photography services for Small and Medium Enterprises (UKM) located on the 3rd and 4th floors of South Johar Market, Semarang City. This service aims to provide photo services for products owned by various SMEs in Johar Market, such as food, handicrafts, shoes, batik cloth, etc. The results of this service include journal publications, training modules, documentation, press releases and final reports. It is hoped that this service can make a real contribution in strengthening the local business ecosystem and encouraging economic inclusion for all parties involved.

References

Raharja, S. U. J., & Natari, S. U. (2021). Pengembangan usaha umkm di masa pandemi melalui optimalisasi penggunaan dan pengelolaan media digital. Kumawula: Jurnal Pengabdian Kepada Masyarakat, 4(1), 108-123.

Sholeh, M., Rachmawati, R. Y., & Susanti, E. (2020). Penggunaan aplikasi Canva untuk membuat konten gambar pada media sosial sebagai upaya mempromosikan hasil produk UKM. SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan, 4(1), 430-436.

Kussanti, D. P., Fitriansyah, F., Harbet, P., & Atmaja, J. (2022). Pelatihan Teknik Food Fotografi dalam Meningkatkan Branding pada UMKM Prima Global Mart Bekasi. KREATIF: Jurnal Pengabdian Masyarakat Nusantara, 2(4), 30-41.

Published

2024-06-14

How to Cite

Althof Nafis Zahran, Geget Praditia Aji, Farrel Jeremy Hasyim, Alifina Khowash, & Dwi Pujiono. (2024). Foto Produk UKM (Usaha Kecil Dan Menengah) Di Pasar Johar Selatan Kota Semarang. Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia, 3(2), 130–136. https://doi.org/10.58192/karunia.v3i2.2202