Pemanfaatan Media Sosial Instagram Sebagai Media Komunikasi, Informasi, Dan Promosi Di UMKM Minuman Herbal Berkah Setia
DOI:
https://doi.org/10.58192/karunia.v3i1.1997Keywords:
Instagram, Communication, Information, PromotionAbstract
The community service activity entitled "Use of social media as a means of communication, information, documentation and promotion in the Blessings of Faith herbal drink business" aims to implement the university's tridharma, namely Community Service. The purpose of this activity is to provide information regarding the use of social media Instagram for small businesses and provide training on the use of Instagram so that its use can later be implemented in marketing activities for the red blessing red ginger business. The method used in this activity is direct observation of the Red Blessings Faithful ginger business by conducting direct interviews and documenting product photos and product manufacture which are then uploaded to Instagram media. The final result of this service is the use of social media Instagram as a medium for communication, information, documentation and means of promoting each product produced and activities discussed by the Ginger Berkah Setia business unit including images and supporting information
References
Zulham. (2017). “Penerapan Teknologi Informasi Menentukan Keberhasilan Dunia Perusahaan Industri”.
Lammenett, E. (2021). Facebook und Instagram. Praxiswissen Online-Marketing, 417–435. https://doi.org/10.1007/978-3-658-32340-0_14
Ardiansyah, I., & Maharani, A. (2021). Optimalisasi Instagram Sebagai Media Marketing. Bandung: CV Cendekia Press.
Sari Nurul Amalia.(2022). PENGARUH PERKEMBANGAN EKONOMI DIGITAL TERHADAP PENDAPATAN PELAKU USAHA UMKM DI KOTA MAKASSAR. Jurnal Universitas Negeri Makassar.
Setiyani Asri, Yuliyanti Tri, Rahmadanik Dida (2022). Pengembangan UMKM di Desa Pekarungan Kabupaten Sidoarjo.Jurnal Ilmiah Multidisiplin.Vol.1, No.3
