Journal of Management and Social Sciences
type: channel
description: Journal Title: Journal of Management and Social Sciences (JIMAS). Initials: JIMAS. Frequency: February, May, August and November Print ISSN: 2963-5047 Online ISSN: 2963-5497 Editor in Chief: Dr. Nurasia Natsir, S.Hum.,M.Hum DOI: 10.55606 Publisher: Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar Journal of Management and Social Sciences (JIMAS), e-ISSN: 2963-5497; .p-ISSN:2963-5047 is a journal devoted to the publication of scientific articles published by the Yappi Makassar School of Administrative Sciences. This journal is a peer-reviewed and open peer-reviewed and open journal of management and social science studies. Fields of Study: Management - General Management Marketing, Information Technology, Finance, Business, Human Resources, Operations, International Business, Entrepreneurship, Business Ethics, Corporate Social Responsibility and Public Policy, etc. Social Sciences - Anthropology, Sociology, Social Work, Social Welfare, Economics, Political Science, Psychology, Development Studies, Population Studies, Corporate Governance, Cross-Cultural Studies, Women's Studies, Religious Studies, , Linguistics, Education, Ethics and Political Social Sciences , etc. This journal is published 1 year 4 times (February, May, August and November). This journal is SINTA 4 accredited (Decree of the Director General of Higher Education, Research and Technology Number 156/C/C3/KPT/2026 dated 7 April , 2026 concerning the Accreditation Rating of Scientific Journals for Period 2 of 2025) starting from Volume 2 Number 2 of 2023 to Volume 7 Number 1 of 2028. Indexed by : Journal Sponsors and Partners :
publisher: Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar
language: en-US
publication name: Journal of Management and Social Sciences
issn: 2963-5047
items: Kebebasan Berpendapat sebagai Pilar Demokrasi dalam Perspektif Hak Asasi Manusia
items: Post-Awareness Marketing: Rethinking Brand Communication in a Fragmented Market
items: Are Financial Ratios Universal? A Cross-Country Perspective
items: Which SERVQUAL Dimensions Best Predict Customer Loyalty in High-Contact Service Industries
items: The Impact of Short-Form Video Content on Brand Engagement and Purchase Intention Among Generation Z
items: Digital Branding Adaptation in the Instagram Communication of ‘Aisyiyah’s Majelis Tabligh and Ketarjihan
items: Dinamika Penelitian Desentralisasi dan Demokrasi di Indonesia: Analisis Bibliometrik dari Tahun 1999-2025
items: Personalized Marketing and Customer Retention: The Mediating Role of Customer Satisfaction
items: Strategi Pengelolaan Sumber Daya Alam dalam Administrasi Pembangunan yang Berkelanjutan
items: Feasibility Evaluation in Port Development: A Systematic Literature Review of Global Trends, Methodologies, and Risks
items: Determinants of Cash Effective Tax Rate in Energy Sector Companies on the Indonesia Stock Exchange for the Period 2020-2024
items: Cash Flow vs. Digital Flow: The Role of Online Sales in Maintaining MSME Financial Stability
items: Strategi Komunikasi Pemasaran dalam Membangun Loyalitas Konsumen bagi UMKM Nasi Goreng Barokah Jaya, Cikampek
items: The Power of Shopee Mall Branding in Reducing Counterfeit Risk and Increasing Purchase Intention Among Gen Z
items: Employee Digital Wellness and Work Engagement in Hybrid Work Settings: the Moderating Role of Organizational Support for Wellbeing
items: Fintech syariah dan Transformasi Ekonomi Digital: Tinjauan Hukum Ekonomi Islam
items: Customer Trust as a Mediator of Digital Marketing Effects on Consumer Behavior: A Systematic Review
items: Analisis Ekonomi Terapan Berkelanjutan Budidaya Porang sebagai Tanaman Sela di Bawah Tegakan Hutan Pinus Jatirejo
items: Artificial Intelligence Leadership and Employee Engagement in Contemporary Organizations: A Literature Review
items: Strategi Badan Penanggulangan Bencana Daerah (BPBD) Kabupaten Karawang Dalam Mitigasi Bencana Banjir di Desa Sukamakmur
items: Analisa Pengaruh Digital Marketing, Informasi Produk, dan Impulse Buying terhadap Performa Marketing Melalui Keputusan Pembelian Beras
items: Digital Banking Transformation and Financial Inclusion in Emerging Economies: Evidence from Indonesia
items: Customer Satisfaction Strategy Through Service Quality and Price Based on the Business Model Canvas: A Study of Warung Barokopi in Menganti District
items: Efforts to Improve Maternal and Child Welfare through Posyandu
items: Collaborative Governance in Financing Street Vendors in the Aur Kuning Market Area
items: Implementation of the West Sumatra Provincial Election Commission's Voter Education Program Following the 2024 General Election
items: The Influence of on the Job Training and Supervisor Guidance on Trainees Work Readiness At LV8 Resort Hotel Canggu
items: The Influence of Service Quality, Price, and Customer Satisfaction on Customer Loyalty of Online Transportation

Kebebasan Berpendapat sebagai Pilar Demokrasi dalam Perspektif Hak Asasi Manusia
type: item
description: Freedom of expression is one of the fundamental rights that serves as the primary foundation of modern democratic systems. This right is not only recognized in international legal instruments such as the International Covenant on Civil and Political Rights (ICCPR) Article 19, but is also explicitly guaranteed in the constitutions of democratic states, including Article 28E paragraph (3) of the 1945 Constitution of the Republic of Indonesia. This study aims to analyze the position of freedom of expression as an essential pillar of democracy within the human rights framework, examine constitutional protection mechanisms and applicable limitations, and evaluate its implementation in the Indonesian legal system. The research method employed is normative legal research with a statute approach, conceptual approach, and comparative approach. The findings indicate that freedom of expression is not merely an individual right, but a collective instrument that enables meaningful public participation in democratic processes. Restrictions on this freedom must fulfill the requirements of legality, necessity, and proportionality as established by the Siracusa Principles. In Indonesia, the primary challenge lies in regulatory plurality that potentially creates overlapping provisions and the risk of criminalizing legitimate expression, particularly through the implementation of the Electronic Information and Transactions Law (UU ITE).
creator: Astri Meylisa Purba
creator: Nayla Shifa Ananta
creator: Tri Nita Manurung
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-05
publication date: 2026-05-05
volume: 5
number: 2
starting page: 01
ending page: 10
doi: 10.55606/jimas.v5i2.2370

Post-Awareness Marketing: Rethinking Brand Communication in a Fragmented Market
type: item
description: This research examines the transition from brand awareness to brand meaning within saturated digital ecosystems, specifically focusing on how global brands like Pepsi and Apple navigate the "paradox of ubiquity." The objective is to identify the mechanisms through which brand authenticity and cultural resonance cultivate long-term loyalty and prevent product substitution. Utilizing a qualitative analysis of contemporary branding frameworks and case studies, the study demonstrates that mere visibility is insufficient in modern markets; instead, consumers demand a "glass box" alignment between internal corporate culture and external values. Findings reveal that brand authenticity, characterized by continuity and integrity, serves as a critical defense against commoditization by fostering self-congruity between the brand and the consumer's identity. The implications suggest that brand management must pivot toward narrative-driven communication and community-centric strategies that prioritize cultural salience over vanity reach metrics. Ultimately, the study concludes that in the digital age, a brand’s significance in a consumer's life is the primary driver of resilient brand equity.
creator: Agus Sunaryo
creator: Anna Krisdaningsih
creator: Sugeng Eko Yuli Waluyo
creator: Adil Abdillah
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-18
publication date: 2026-05-18
volume: 5
number: 2
starting page: 11
ending page: 21
doi: 10.55606/jimas.v5i2.2384

Are Financial Ratios Universal? A Cross-Country Perspective
type: item
description: This study examines the efficiency of financial ratios in assessing corporate performance across countries. Although financial ratios are widely used as concise indicators of profitability, liquidity, solvency, and market value, their interpretive accuracy may vary across institutional, regulatory, financial, and macroeconomic environments. The objective of this study is to conceptually evaluate whether financial ratios can function as universally comparable performance measures in heterogeneous cross-country settings. Using a qualitative literature-based method, this study synthesizes prior findings on financial ratio analysis, financial statement comparability, market efficiency, regulatory enforcement, and macroeconomic stability. The findings indicate that profitability, liquidity, solvency, and market-based ratios are context-dependent indicators rather than universally stable measures. Their efficiency is influenced by accounting standards, audit quality, leverage norms, tax systems, capital market maturity, and macroeconomic volatility. The study proposes a contextual framework for interpreting financial ratios according to their sensitivity to national conditions. The implication is that researchers, analysts, and investors should combine ratio analysis with institutional and macroeconomic diagnostics to reduce biased performance interpretation in cross-country corporate evaluation.
creator: Dian Indrianto
creator: Dwi Dewianawati
creator: Erry Setiawan
creator: Buyung Cahya Perdana
creator: Adhis Helsa Aurellia
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-18
publication date: 2026-05-18
volume: 5
number: 2
starting page: 22
ending page: 33
doi: 10.55606/jimas.v5i2.2391

Which SERVQUAL Dimensions Best Predict Customer Loyalty in High-Contact Service Industries
type: item
description: This study explores the relationship between service quality dimensions and customer loyalty in high-contact service industries, including healthcare, hospitality, and financial services, particularly in emerging markets. Using the SERVQUAL model, which identifies five key dimensions tangibles, reliability, responsiveness, assurance, and empathy the research examines how these dimensions influence customer loyalty. A quantitative research design is employed, with data collected through a cross-sectional survey of 400 respondents using a structured questionnaire. The study analyzes service quality, customer satisfaction, and loyalty using Structural Equation Modeling (SEM), regression analysis, and Exploratory Factor Analysis (EFA). Findings reveal that reliability and empathy are the most influential factors in fostering loyalty, with customer satisfaction acting as a mediator. Additionally, the research highlights the role of perceived value and customer experience in moderating these effects, particularly in sectors like healthcare and hospitality. The study extends the SERVQUAL model by integrating new dimensions such as customer experience and perceived value, offering a more comprehensive framework for understanding service quality in high-contact industries. These insights provide actionable recommendations for service managers to enhance customer loyalty by addressing both functional and emotional aspects of service quality
creator: Elly Joenarni
creator: Eny Rachmawati
creator: Mega Darmi Novita
creator: Ahfi Nova Ashriana
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-19
publication date: 2026-05-19
volume: 5
number: 2
starting page: 34
ending page: 43
doi: 10.55606/jimas.v5i2.2386

The Impact of Short-Form Video Content on Brand Engagement and Purchase Intention Among Generation Z
type: item
description: This study aims to investigate the impact of short-form video content on brand engagement and purchase intention among Generation Z in South Sumatra. In today’s fast-paced digital era, short-form video content promoted through social media platforms such as TikTok, Instagram Reels, and YouTube Shorts has become a highly effective marketing tool. This study employs a quantitative approach using a survey method, involving 245 respondents aged 18 to 24 years who are active consumers of short-form video content. Data were collected through a questionnaire measured using a 5-point Likert scale, covering variables such as short-form video content, brand engagement, and purchase intention. The results indicate that entertaining, informative, and authentic short-form videos significantly influence brand engagement, which in turn impacts consumer purchase intention. Furthermore, brand engagement was found to mediate the relationship between short-form video content and purchase intention. Dimensions of short-form video content, such as entertainment value, informative content, and authenticity, play an important role in attracting attention and enhancing consumer engagement. These findings provide practical insights for marketers to design more effective marketing strategies, especially in reaching Generation Z consumers who tend to be more selective in consuming content.
creator: Muhammad Iqbal
creator: Dimas Perdana Oskar
creator: Andre Ilyas
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-19
publication date: 2026-05-19
volume: 5
number: 2
starting page: 44
ending page: 52
doi: 10.55606/jimas.v5i2.2425

Digital Branding Adaptation in the Instagram Communication of ‘Aisyiyah’s Majelis Tabligh and Ketarjihan
type: item
description: This study analyzes the adaptation of digital branding practices carried out by the Pimpinan Pusat ‘Aisyiyah Majelis Tabligh dan Ketarjihan (PPA MTK) through its Instagram account @ppa.majelistablighketarjihan. The study employed a qualitative descriptive approach using content analysis, documentation, and limited participatory observation. Data were collected from the Instagram accounts @aisyiyahpusat and @ppa.majelistablighketarjihan, organizational documents, workshop materials, and digital tabligh guidelines. The findings show that PPA MTK adapted several branding elements from the central organizational account, including visual identity, hashtags, audience greetings, and communication planning structures. However, the adaptation process did not emerge through formal organizational obligations but developed collaboratively through workshops and shared organizational identity. The study also found differences in communication orientation and content pillar structures between the two accounts. While @aisyiyahpusat emphasized broader institutional communication themes, @ppa.majelistablighketarjihan focused more on digital tabligh communication. These findings indicate that branding adaptation within faith-based women organizations may develop through organizational interaction and functional communication differentiation rather than rigid communication standardization.
creator: Kholifatul Fauziah
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 5
number: 2
starting page: 53
ending page: 62
doi: 10.55606/jimas.v5i2.2468

Dinamika Penelitian Desentralisasi dan Demokrasi di Indonesia: Analisis Bibliometrik dari Tahun 1999-2025
type: item
description: Decentralisation and democracy are two interrelated concepts in governance reform, particularly in improving the effectiveness of regional development. Decentralisation is often seen as an instrument to strengthen democracy by bringing the decision-making process closer to the people. This study aims to analyse the trend of research publications on decentralisation in Indonesia using a bibliometric analysis approach. The articles used in this study were obtained from Scopus data. From 472 articles found in the scopus database between 1999 and 2025. The selected articles were then managed using biblioshiny and Vosviewer software. The results show that publications related to decentralisation have fluctuated over the last 27 years. The article with the most citations entitled Decentralisation and Democracy in Indonesia: A Critique of Neo-Institutionalist Perspectives has 213 citations. Meanwhile, the highest affiliation shows that the University of Indonesia is the institution with a total of 25 publications. The mapping of articles based on the relationship between keywords (co-occurance) is formed into 8 clusters, each cluster describes topics that are often discussed in decentralisation-related literature such as Indonesia, decentralization, democracy, local government, governance approach, election, Asia and southeast Asia.
creator: Selvia Junita Praja
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-27
publication date: 2026-05-27
volume: 5
number: 2
starting page: 63
ending page: 78
doi: 10.55606/jimas.v5i2.2458

Personalized Marketing and Customer Retention: The Mediating Role of Customer Satisfaction
type: item
description: This study aims to analyze the effect of personalized marketing on customer satisfaction and customer retention, as well as to explain the role of customer satisfaction as a mechanism linking marketing personalization to customers’ decision to remain with a brand. The background of this study is based on the increasing use of data-driven marketing strategies, product recommendations, personalized promotions, and digital communication tailored to customer preferences. In an increasingly competitive business environment, companies are required not only to attract new customers but also to retain existing customers through relevant, convenient, and valuable experiences. This study employed a quantitative explanatory approach, with the population consisting of customers who had received personalized marketing from a particular company or brand. The sampling technique used was purposive sampling, with the criteria that respondents had received personalized promotions and had made repeat purchases. The total sample consisted of 110 respondents. Data were collected using a structured questionnaire with a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling. The findings show that personalized marketing has a positive and significant effect on customer satisfaction. This indicates that promotions, recommendations, and marketing messages that are relevant to customer needs can create more positive customer experiences. Customer satisfaction is also found to have a positive and significant effect on customer retention, meaning that satisfied customers are more likely to make repeat purchases, continue using products or services, and avoid switching to competitors. In addition, personalized marketing has a direct effect on customer retention, although its effect becomes stronger when mediated by customer satisfaction. The implications of this study emphasize that companies need to develop personalization strategies that are not only dat…
creator: Alvin Lesmana
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-31
publication date: 2026-05-31
volume: 5
number: 2
starting page: 79
ending page: 94
doi: 10.55606/jimas.v5i2.2486

Strategi Pengelolaan Sumber Daya Alam dalam Administrasi Pembangunan yang Berkelanjutan
type: item
description: This study aims to analyze natural resource management strategies within the framework of sustainable development administration in Indonesia. Using a qualitative approach and policy analysis methods, the research evaluates existing regulations, institutional capacities, and the effectiveness of policy implementation in ensuring resource sustainability. The study examines a range of policy instruments, from sectoral regulations and decentralization mechanisms to community-based programs. Findings reveal that regulatory fragmentation, weak inter-agency coordination, limited local government capacity, and suboptimal governance practices constitute the primary challenges to sustainable natural resource management. The research affirms that an integrated and collaborative approach encompassing ecological, economic, and socio-cultural dimensions is a prerequisite for achieving sustainable development. Policy recommendations include regulatory reform, institutional strengthening, indigenous community empowerment, development of integrated monitoring systems, and mainstreaming sustainability principles throughout the national and regional development planning cycles.
creator: Wahyudi Mokobombang
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-28
publication date: 2026-05-28
volume: 5
number: 2
starting page: 95
ending page: 105
doi: 10.55606/jimas.v5i2.2465

Feasibility Evaluation in Port Development: A Systematic Literature Review of Global Trends, Methodologies, and Risks
type: item
description: Feasibility evaluation is a crucial step in port development as it ensures that the project to be implemented provides optimal technical, economic, social, and environmental benefits. This study aims to provide a comprehensive overview of global research trends related to port feasibility evaluation, approaches applied in previous studies, and risks that arise when feasibility aspects are neglected in port development. Using a systematic literature review (SLR) approach, the study analyzes articles published between 2020 and 2025 indexed in Scopus. The results show that there has been increasing global attention to the importance of sustainable ports focused on green technologies and terminal automation. However, many studies still overlook social and environmental risks in feasibility evaluations. The study also found that neglecting feasibility aspects can lead to economic losses, environmental damage, and social dissatisfaction, resulting in project failure. Therefore, this research emphasizes the need for a more integrated feasibility evaluation that includes all technical, economic, social, and environmental dimensions. This study is expected to contribute to the development of a more holistic feasibility evaluation model, especially for developing countries like Indonesia, which still face significant challenges in port modernization and the adoption of green technologies.
creator: Wawan Rudi Berlianto
creator: Dedi Purwana
creator: Agus Wibowo
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-31
publication date: 2026-05-31
volume: 5
number: 2
starting page: 106
ending page: 114
doi: 10.55606/jimas.v5i2.2469

Determinants of Cash Effective Tax Rate in Energy Sector Companies on the Indonesia Stock Exchange for the Period 2020-2024
type: item
description: This study aims to examine the influence of capital intensity, Return on Assets (ROA), liquidity, and company size on the Cash Effective Tax Rate (CETR) as a proxy for tax avoidance in energy sector companies listed on the Indonesia Stock Exchange for the 2020–2024 period. This study uses a quantitative approach with secondary data in the form of annual financial statements. The sample was determined using a purposive sampling technique and obtained 16 companies during five years of observation, resulting in 80 observation data. Data analysis was carried out using multiple linear regression with the help of SPSS 29 software. The analysis stage began with a classical assumption test, then continued with multiple linear regression analysis, as well as hypothesis testing. The results showed that partially capital intensity and ROA had a significant effect on CETR, while liquidity and company size had no significant effect on CETR. Simultaneously, all independent variables had a significant effect on CETR, with a determination coefficient value of 25%.
creator: Isna Wati
creator: Yessica Amelia
creator: Ruslaini Ruslaini
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-31
publication date: 2026-05-31
volume: 5
number: 2
starting page: 115
ending page: 134
doi: 10.55606/jimas.v5i2.2507

Cash Flow vs. Digital Flow: The Role of Online Sales in Maintaining MSME Financial Stability
type: item
description: This study aims to analyze the role of online sales in maintaining the financial stability of Micro, Small, and Medium Enterprises (MSMEs) in West Sumatra, Indonesia. The increasing adoption of digital channels, such as marketplaces, social media, messaging applications, live selling, and digital payment systems, has transformed online sales into not only marketing tools but also mechanisms that may affect cash flow continuity and business sustainability. Despite their growing importance, empirical evidence regarding the contribution of online sales to MSME financial stability remains limited. This study employs a quantitative explanatory research design. The population consists of MSME owners in West Sumatra who utilize online sales, while purposive sampling was used to select respondents who had engaged in online selling for at least one year and maintained cash flow records. Data were collected from 102 respondents through a structured questionnaire using a five-point Likert scale and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The findings reveal that online sales have a positive and significant effect on financial stability, with a path coefficient of 0.632, a t-value of 9.214, and a p-value below 0.001. These results indicate that effective use of online sales enhances cash flow continuity, income regularity, working capital adequacy, and financial resilience. However, the benefits depend on disciplined management of digital costs, discounts, platform fees, shipping expenses, product returns, and cash flow records. This study contributes to MSME digitalization literature by highlighting online sales as a strategic instrument for strengthening financial stability rather than merely a marketing channel.
creator: Hari Sriwijayanti
creator: Shinta Bella
creator: Nike Apriyanti
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-31
publication date: 2026-05-31
volume: 5
number: 2
starting page: 135
ending page: 150
doi: 10.55606/jimas.v5i2.2500

Strategi Komunikasi Pemasaran dalam Membangun Loyalitas Konsumen bagi UMKM Nasi Goreng Barokah Jaya, Cikampek
type: item
description: An appropriate strategy has become a crucial factor for Micro, Small, and Medium Enterprises (MSMEs) in maintaining customer loyalty. This study focuses on analyzing the implementation of marketing communication strategies adopted by Nasi Goreng Barokah Jaya, an MSME located in Cikampek, to retain its loyal customers. This study employed a descriptive qualitative approach based on the 7P Marketing Mix theory developed by Kotler and Keller (2016). Data were collected through in-depth interviews, field observations, and documentation involving the business owner, employees, and loyal customers. The data were subsequently analyzed using the Miles and Huberman interactive model, while data validity was ensured through triangulation. The findings reveal that direct interaction, responsive and friendly service, word-of-mouth promotional activities, and personalized approaches serve as the main pillars in building customer loyalty. Customer loyalty is significantly influenced by product quality, price affordability, service reliability, and the emotional bond established between the business and its customers. These findings confirm that simple yet consistently implemented marketing communication strategies are effective in maintaining a loyal customer base in the culinary MSME sector.
creator: Farkhan Fidaya Tulloh
creator: Eka Anisa Sari
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-31
publication date: 2026-05-31
volume: 5
number: 2
starting page: 151
ending page: 169
doi: 10.55606/jimas.v5i2.2592

The Power of Shopee Mall Branding in Reducing Counterfeit Risk and Increasing Purchase Intention Among Gen Z
type: item
description: The growth of e-commerce has made online marketplaces a major channel for purchasing fashion products, yet it has also increased consumer concerns about counterfeit goods, especially in shoes and sneakers. This study examines the role of Shopee Mall Signal Perception in increasing Purchase Intention for original shoes among Gen Z consumers by considering the mediating roles of Perceived Shopping Security and Decision Convenience. A quantitative explanatory approach was used, involving 239 Gen Z Shopee users in Indonesia selected through purposive sampling. Data were collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling with SmartPLS. The findings show that Shopee Mall Signal Perception positively affects Perceived Shopping Security (β = 0.430), Perceived Shopping Security improves Decision Convenience (β = 0.399), and Decision Convenience increases Purchase Intention (β = 0.359). Shopee Mall Signal Perception also has a direct effect on Purchase Intention (β = 0.182), while the serial mediation effect through Perceived Shopping Security and Decision Convenience is significant (β = 0.062). These findings imply that marketplace labels can function as authenticity signals that reduce uncertainty, simplify consumer decisions, and strengthen confidence in purchasing original products online.
creator: Bella Hartati
creator: Cucu Hodijah
creator: Fatimah Abdillah
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-31
publication date: 2026-05-31
volume: 5
number: 2
starting page: 170
ending page: 180
doi: 10.55606/jimas.v5i2.2538

Employee Digital Wellness and Work Engagement in Hybrid Work Settings: the Moderating Role of Organizational Support for Wellbeing
type: item
description: This study aims to examine the effect of Employee Digital Wellness (EDW) on Work Engagement (WE) among administration and digital marketing employees in startup companies implementing hybrid working, and to explore the moderating role of Organizational Support for Wellbeing (OSW). Using a quantitative approach, data were collected through a 5-point Likert scale questionnaire from 160 purposive-sampled respondents. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.1.1.7. The findings indicate that EDW positively and significantly affects WE (β=0.621; t=8.943; p<0.001), confirming that employees who manage digital technology usage effectively tend to be more energetic, dedicated, and fully engaged in their work. In addition, OSW also positively influences WE (β=0.412; t=5.672; p<0.001), demonstrating that tangible organizational support in the form of wellbeing policies, flexible work arrangements, and mental health programs enhances work engagement. Moreover, OSW moderates the EDW → WE relationship (β=0.173; t=2.713; p=0.007), indicating that the positive effect of digital wellness on engagement is stronger when organizational support is sufficient. These findings highlight the importance of both personal management of digital wellness and consistent organizational wellbeing policies. Practically, organizations are advised to provide digital wellbeing programs, flexible working arrangements, and managerial support to maximize employee engagement, particularly in hybrid working contexts.
creator: Riski Eko Ardianto
creator: Abdi Fadhlan
creator: Ismamudi Ismamudi
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-31
publication date: 2026-05-31
volume: 5
number: 2
starting page: 181
ending page: 190
doi: 10.55606/jimas.v5i2.2533

Fintech syariah dan Transformasi Ekonomi Digital: Tinjauan Hukum Ekonomi Islam
type: item
description: The rapid development of financial technology (fintech) in the digital era presents both opportunities and challenges for the Islamic economic system. This study aims to analyze the concept of Islamic fintech, its role in digital economic transformation, and its legal review from the perspective of Islamic economic law (fiqh muamalah). Using a qualitative method with a normative juridical approach, this research examines various fintech models operating on sharia principles—including Islamic peer-to-peer (P2P) lending, digital Islamic crowdfunding, sharia payment gateways, and Islamic robo-advisory—and reviews their compliance with the principles of prohibition of riba (usury), gharar (excessive uncertainty), maysir (gambling), and the requirement of maslahah (public benefit). The results indicate that: (1) Islamic fintech represents a legitimate financial innovation insofar as it adheres to the principles of sharia; (2) the National Sharia Council–Indonesian Ulema Council (DSN-MUI) fatwas, particularly No. 117/DSN-MUI/II/2018 on Information Technology-Based Financing Services, provide a regulatory framework but require continuous updating to keep pace with technological developments; (3) Islamic fintech contributes significantly to financial inclusion, particularly for unbanked communities in Indonesia; and (4) challenges related to sharia compliance, data governance, and regulatory harmonization remain critical issues requiring the joint attention of regulators, sharia scholars, and technology practitioners. This study contributes to the development of Islamic economic law theory in the context of digital transformation and provides practical recommendations for Islamic fintech stakeholders.
creator: Abdul Husain Natsir
creator: Nasrullah Sapa
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-31
publication date: 2026-05-31
volume: 5
number: 2
starting page: 191
ending page: 203
doi: 10.55606/jimas.v5i2.2551

Customer Trust as a Mediator of Digital Marketing Effects on Consumer Behavior: A Systematic Review
type: item
description: This study aims to examine the role of customer trust as a mediating variable in the relationship between digital marketing strategies and consumer behavior. As digital marketing evolves, companies are required not only to create engaging content but also to build strong trust to influence purchase intention, loyalty, and customer engagement. This research employs a systematic literature review (SLR) following PRISMA guidelines, selecting 52 empirical articles from reputable international databases such as Scopus, Web of Science, EBSCOhost, and ScienceDirect, published between 2015 and 2026. The analysis involved thematic and descriptive synthesis to assess the strength of digital marketing’s impact on customer trust and consumer behavior outcomes. The results indicate that digital marketing has a significant positive effect on customer trust formation (β=0.652; p<0.001). Customer trust functions as a partial mediator that strengthens the impact of digital marketing on purchase intention, loyalty, and engagement. The direct effect of digital marketing on consumer behavior is weaker when trust is not optimally established. These findings emphasize that effective digital marketing strategies must focus on transparency, security, credibility, and personalization to maximize consumer behavior outcomes. Practically, this study provides important implications for companies and digital marketing practitioners, highlighting that successful campaigns rely not only on content and visibility but also on the ability to build customer trust. The study also opens avenues for future research to examine more specific trust dimensions, including platform integrity, information quality, and social proof, within increasingly complex digital marketing contexts.
creator: Fitrah Sari
creator: Ahmad Vajri Rahman
creator: Mirsal
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-31
publication date: 2026-05-31
volume: 5
number: 2
starting page: 204
ending page: 215
doi: 10.55606/jimas.v5i2.2534

Analisis Ekonomi Terapan Berkelanjutan Budidaya Porang sebagai Tanaman Sela di Bawah Tegakan Hutan Pinus Jatirejo
type: item
description: This research aims to examine the cultivation system of porang as an intercrop in pine forests, analyze production costs, revenue, and income, as well as assess the feasibility of porang farming in Jatirejo District, Mojokerto Regency. The research employed a census method with 20 purposively selected porang farmers as respondents. Data were analyzed by calculating production costs, revenue, income, and the Revenue Cost Ratio (R/C). The results showed that most farmers applied the row planting system, which achieved higher productivity (4,507 kg/ha) compared to the random planting system (4,029 kg/ha), as orderly arrangement supports optimal growth. The average production cost in the row planting system was IDR 9,697,833, with revenue of IDR 42,250,000 and income of IDR 32,552,167. Meanwhile, the random planting system incurred an average production cost of IDR 8,369,500, with revenue of IDR 26,437,500 and income of IDR 18,068,000. The R/C ratio of the row planting system was higher, at 4.3, compared to 3.1 in the random planting system. These findings indicate that the row planting system is more profitable and cost-efficient, and porang farming is economically feasible to be developed as an intercrop in pine forests.
creator: Soesanto Soesanto
creator: Mega Darmi Novita
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-31
publication date: 2026-05-31
volume: 5
number: 2
starting page: 216
ending page: 229
doi: 10.55606/jimas.v5i2.2572

Artificial Intelligence Leadership and Employee Engagement in Contemporary Organizations: A Literature Review
type: item
description: This study aims to examine the factors influencing employee engagement in AI-driven organizations, particularly from the perspective of Artificial Intelligence (AI) leadership. This literature review focuses on the relationship between AI leadership, AI utilization, and employee engagement in contemporary organizational settings. The review was based on recent empirical studies selected according to their relevance to artificial intelligence, leadership, employee engagement, work engagement, and knowledge sharing. The analysis indicates that AI does not inherently improve employee engagement merely through its availability in the workplace. Employee engagement is likely to improve with AI-savvy leadership that is supported by meaningful AI utilization, an innovative organizational culture, effective change leadership, work engagement, and enhanced team performance. AI implementation can promote employee knowledge sharing through learning opportunities, especially when supported by paradoxical leadership and positive employee attitudes toward technology. Therefore, this review highlights the importance of human-centered leadership in enabling employees to experience AI as a source of learning, collaboration, empowerment, and meaningful contribution.
creator: Willy Chandra
creator: Ruslaini Ruslaini
creator: Tanti Sugiharti
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-30
publication date: 2026-05-30
volume: 5
number: 2
starting page: 230
ending page: 241
doi: 10.55606/jimas.v5i2.2666

Strategi Badan Penanggulangan Bencana Daerah (BPBD) Kabupaten Karawang Dalam Mitigasi Bencana Banjir di Desa Sukamakmur
type: item
description: This study aims to examine flood disaster mitigation efforts carried out by the Regional Disaster Management Agency in Sukamakmur Village, Karawang Regency. This research employed a qualitative method with a case study approach. The theory used in this study is the Strategy Theory proposed by James Brian Quinn (2003:10), which consists of three dimensions: objectives, policies, and programs. The study identifies problems related to flood disasters that occur almost every year in Sukamakmur Village. To address these issues, it is necessary to analyze the mitigation efforts implemented by the Regional Disaster Management Agency (BPBD), as well as the related policies and programs concerning flood disasters. The findings show that the objective of disaster mitigation is directed toward improving community preparedness and capacity in dealing with flood risks. Mitigation policies are implemented through strengthening community capacity based on non-structural mitigation, such as the establishment of Disaster Resilient Villages (DESTANA), village disaster volunteers, and disaster risk assessments. The mitigation programs carried out include disaster awareness socialization, mitigation training, and dissemination of daily weather information. In its implementation, BPBD also coordinates with the village government, sub-district task forces, and the River Basin Management Agency (BBWS). These mitigation programs have had a positive impact on increasing community knowledge, preparedness, and participation, although there are still obstacles in the form of limited budgets, infrastructure, human resources, and suboptimal cross-sector coordination. The contribution of this research is to provide additional insight and new information regarding the role of the Regional Disaster Management Agency in flood disaster mitigation.
creator: Vina Oktavia
creator: Evi Priyanti
creator: Rahman Rahman
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-31
publication date: 2026-05-31
volume: 5
number: 2
starting page: 242
ending page: 256
doi: 10.55606/jimas.v5i2.2608

Analisa Pengaruh Digital Marketing, Informasi Produk, dan Impulse Buying terhadap Performa Marketing Melalui Keputusan Pembelian Beras
type: item
description: The increase in internet users in Indonesia presents a significant opportunity for business actors to market products through digital marketing, which allows transactions anytime and anywhere and influences purchasing decisions through complete and real-time product information. In addition, impulsive buying behavior, especially in areas like Ponorogo, which is rich in quality rice products with attractive discounts, also contributes to increased sales, impacting customer satisfaction, loyalty, and long-term customer value. Therefore, this study aims to examine the influence of digital marketing, product information, and impulse buying on purchasing decisions, as well as the ability of purchasing decisions to mediate the effect of digital marketing, product information, and impulse buying on marketing performance. This study uses a quantitative approach with a research sample of 104 respondents who are consumers of rice products in the Legi Ponorogo market. The data collection technique employed a questionnaire distributed online. The data analysis technique used is SEM PLS. The results of the study indicate that digital marketing and product information affect purchasing decisions, whereas impulse buying does not affect purchasing decisions. Furthermore, purchasing decisions have an impact on marketing performance. The results of the indirect effect show that purchasing decisions mediate the influence of digital marketing and product information on marketing performance, while purchasing decisions do not mediate the influence of impulse buying on purchasing decisions.
creator: Dhafin Fathur Rozi
creator: David Sukardi Kodrat
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-31
publication date: 2026-05-31
volume: 5
number: 2
starting page: 257
ending page: 276
doi: 10.55606/jimas.v5i2.2671

Digital Banking Transformation and Financial Inclusion in Emerging Economies: Evidence from Indonesia
type: item
description: This study examines the effect of digital banking transformation on financial inclusion in emerging economies, using Indonesia as a case study. Digital banking transformation refers to the technological development of banking services, including accessibility, transaction speed, system security, service integration, and the availability of user-relevant financial features. Financial inclusion is defined as individuals’ ability to access, use, and benefit from formal financial services in an easy, secure, affordable, and sustainable way. This research employs a quantitative explanatory design. Data were collected through structured questionnaires distributed to users of mobile banking, internet banking, digital bank applications, and digital payment services in Indonesia. Respondents were selected using purposive sampling with criteria of being at least 17 years old, residing in Indonesia, and having used digital banking services within the last six months. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that digital banking transformation has a positive and significant effect on financial inclusion, with a path coefficient of 0.684, a t-value of 14.276, and a p-value of 0.000. The R-square value of 0.468 shows that 46.8% of the variance in financial inclusion is explained by digital banking transformation. These findings suggest that digital banking expands access to financial services, increases usage of formal financial products, and reduces barriers related to distance and cost. However, its effectiveness still depends on digital literacy, security, trust, infrastructure, and consumer protection. The study implies that banks and regulators should strengthen inclusive, secure, and affordable digital financial services for underserved communities.
creator: Mozart Malik Ibrahim
creator: Danardono Widyapranoto
creator: M. Amin fatulloh
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-31
publication date: 2026-05-31
volume: 5
number: 2
starting page: 277
ending page: 292
doi: 10.55606/jimas.v5i2.2663

Customer Satisfaction Strategy Through Service Quality and Price Based on the Business Model Canvas: A Study of Warung Barokopi in Menganti District
type: item
description: This study aims to analyze customer satisfaction strategies related to service and price at Warung Barokopi in Menganti District using the Business Model Canvas (BMC) approach. The study is motivated by the increasing competition among local culinary businesses, particularly coffee shops, where competitiveness is no longer determined only by product quality but also by service performance, price fairness, place comfort, and the ability of the business to create value for customers. This research employs a descriptive quantitative approach supported by BMC-based strategic analysis. The sample consisted of 100 customers of Warung Barokopi selected through purposive sampling. The criteria required respondents to have made at least one purchase within the last three months, to be at least 17 years old, and to be able to evaluate service and price based on their actual experience. Primary data were collected using a closed-ended questionnaire with a five-point Likert scale, while supporting data were obtained through direct observation and brief interviews with the business owner or manager. Data analysis was conducted through validity testing, reliability testing, descriptive analysis, and hypothesis testing by examining the relationship between service quality, price, and customer satisfaction. The results show that service quality has a positive and significant effect on customer satisfaction, with a path coefficient of 0.462, a t-value of 5.931, and a p-value of 0.000. Price also has a positive and significant effect on customer satisfaction, with a path coefficient of 0.381, a t-value of 4.722, and a p-value of 0.000. The R-square value of 0.617 indicates that service quality and price explain 61.7% of customer satisfaction. These findings confirm that customer satisfaction at Warung Barokopi is more strongly influenced by service quality, although it still requires support from fair, competitive, and value-based pricing. Based on the BMC analysis, the recommended s…
creator: Alvian Dzaky Al Mubarrok
creator: Aries Kurniawan
creator: Putra Panji
creator: Beni Komara
creator: Tsabita Kwarazmita
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-31
publication date: 2026-05-31
volume: 5
number: 2
starting page: 293
ending page: 310
doi: 10.55606/jimas.v5i2.2686

Efforts to Improve Maternal and Child Welfare through Posyandu
type: item
description: Posyandu is a community-based integrated health service post that plays an important role in supporting maternal and child welfare. It is managed and organized by the community with technical assistance from health workers, particularly in providing maternal and child health services, family planning, immunization, nutrition monitoring, and health education. This study aims to describe efforts to improve maternal and child welfare through Posyandu in Kebun Beler Subdistrict, Ratu Agung District, Bengkulu City. This research used a qualitative method with a descriptive approach. Informants consisted of Posyandu cadres, parents, village officials, and community members selected purposively. Data were collected through interviews, observation, and documentation. Data analysis was conducted through data reduction, data display, and conclusion drawing. The results show that Posyandu activities in Kebun Beler have been implemented routinely and provide direct benefits for mothers and children. The services include toddler weighing, immunization, supplementary feeding, nutrition counseling, maternal health education, and monitoring of child growth and development. The most dominant aspect of child welfare fulfilled through Posyandu is the right to survival and development. However, several obstacles remain, including limited public trust in vaccines and concerns about side effects after immunization. Therefore, strengthening health education, cadre capacity, and community trust is essential to improve the effectiveness of Posyandu services.
creator: Rosi L. Vini Siregar
creator: Yessilia Osira
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-30
publication date: 2026-05-30
volume: 5
number: 2
starting page: 311
ending page: 334
doi: 10.55606/jimas.v5i2.2770

Collaborative Governance in Financing Street Vendors in the Aur Kuning Market Area
type: item
description: Although research on Collaborative Governance in public program implementation has been widely studied, research examining collaboration between local governments and Islamic financial institutions in financing Street Vendors (PKL) remains limited. This study aims to analyze and describe Collaborative Governance between the Bukittinggi City Government and PT. BPRS Jam Gadang in implementing the Utsman Program for financing Street Vendors in the Aur Kuning Market Area, as well as identifying factors influencing its implementation. This study used a qualitative case study approach. Informants were selected through purposive sampling, involving representatives of the Bukittinggi City Government, PT. BPRS Jam Gadang, and Utsman Program beneficiaries. Data were collected through interviews, observations, and documentation, then analyzed using an interactive model consisting of data reduction, data display, and conclusion drawing. The findings show that Collaborative Governance in the Utsman Program is implemented through cross-sector collaboration with clear role distribution, communication, coordination, and shared commitment between institutions. Supporting factors include regulatory support, effective communication, institutional commitment, and financial resources. However, administrative complexity, limited socialization, and challenges in achieving business independence remain obstacles. The study concludes that effective Collaborative Governance requires strong inter-organizational relationships and sustainable financial support to strengthen empowerment programs for Street Vendors.
creator: Agung Ramadhan
creator: Adil Mubarak
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-30
publication date: 2026-05-30
volume: 5
number: 2
starting page: 335
ending page: 351
doi: 10.55606/jimas.v5i2.2792

Implementation of the West Sumatra Provincial Election Commission's Voter Education Program Following the 2024 General Election
type: item
description: Voter education has become an essential strategy for strengthening political awareness and democratic participation, particularly among young and first-time voters. Research specifically addressing post-election voter education implemented by provincial election management bodies remains limited. This study aims to analyze the implementation of the voter education program conducted by the West Sumatra Provincial Election Commission after the 2024 General Election and to identify the supporting and inhibiting factors affecting its implementation. A qualitative approach with a descriptive design was employed, involving election commissioners, institutional partners, and university students selected through purposive and snowball sampling. Data were collected through in-depth interviews and documentation studies and analyzed using the interactive model of Miles, Huberman, and Saldaña, consisting of data condensation, data display, and conclusion drawing. The findings indicate that the program was implemented through public outreach, webinars, public lectures, university partnerships, the establishment of Saka Pramuka Rintisan Yogaswara, and social media utilization. Viewed from Edward III’s policy implementation framework, communication, resources, disposition, and bureaucratic structure influenced program implementation. The study concludes that sustainable voter education is crucial for improving political literacy and recommends stronger digital communication, wider institutional collaboration, and continuous youth-oriented voter education programs.
creator: Ismi Rahmadani
creator: Adil Mubarak
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-30
publication date: 2026-05-30
volume: 5
number: 2
starting page: 352
ending page: 366
doi: 10.55606/jimas.v5i2.2791

The Influence of on the Job Training and Supervisor Guidance on Trainees Work Readiness At LV8 Resort Hotel Canggu
type: item
description: This study aims to analyze the influence of On-the-Job Training and Supervisor Guidance on trainees’ Work Readiness at LV8 Resort Hotel Canggu. Work readiness is a crucial issue in the hospitality industry because hotel service quality strongly depends on human resources who are able to understand work procedures, adapt to organizational culture, communicate professionally, and demonstrate discipline, responsibility, and service-oriented behavior. This study employed a quantitative approach with an associative research design. The research population consisted of all trainees participating in the workplace training program at LV8 Resort Hotel Canggu during the June–December 2025 period, totaling 61 respondents. A total sampling technique was applied, meaning that the entire population was used as the research sample. Data were collected using a five-point Likert-scale questionnaire and analyzed through validity testing, reliability testing, classical assumption testing, multiple linear regression, t-test, F-test, and coefficient of determination analysis. The findings reveal that On-the-Job Training has a positive and significant effect on Work Readiness, with a beta value of 0.538, t-value of 4.968, and p-value of 0.000. Supervisor Guidance also has a positive and significant effect on Work Readiness, with a beta value of 0.238, t-value of 2.201, and p-value of 0.032. Simultaneously, both variables significantly influence trainees’ work readiness, as indicated by an F-value of 13.958 and a p-value of 0.000. The Adjusted R Square value of 0.302 indicates that On-the-Job Training and Supervisor Guidance explain 30.2% of the variation in Work Readiness, while the remaining 69.8% is influenced by other factors outside the research model. These findings confirm that direct workplace experience and supervisor guidance are essential factors in developing hotel trainees’ readiness for professional employment. The practical implication of this study suggests that hotel mana…
creator: Ni Wayan Roospitasari
creator: Wayan Suryathi
creator: Ni Ketut Suciani
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 377
ending page: 395
doi: 10.55606/jimas.v5i2.2740

The Influence of Service Quality, Price, and Customer Satisfaction on Customer Loyalty of Online Transportation
type: item
description: This study aims to analyze the influence of service quality, price, and customer satisfaction on customer loyalty among Maxim application users in Bekasi City. The problem in this study is motivated by the importance of building customer loyalty amid increasingly competitive online transportation services, evidenced by Maxim's low market share (12.3%) compared to Gojek (54.4%) and a pre-survey showing only 37.5% customer satisfaction. A quantitative approach with purposive sampling technique was employed, collecting data via structured questionnaires using a Likert scale from 111 active Maxim users in Bekasi City during May–June 2025. Data were analyzed using multiple linear regression with SPSS version 25. Results indicate that: (1) service quality has a positive and significant effect on customer loyalty (t = 19.652; β = 0.648; p = 0.000); (2) price has a positive and significant effect on customer loyalty (t = 5.293; β = 0.202; p = 0.000); (3) customer satisfaction has a positive and significant effect on customer loyalty (t = 12.923; β = 0.435; p = 0.000); and (4) simultaneously, all three variables significantly affect customer loyalty (F = 375.685; p = 0.000; R² = 0.913), meaning 91.3% of the variation in customer loyalty is explained by the model. Service quality is the most dominant variable (β = 0.648). These findings imply that Maxim needs to continuously improve service quality standards, set competitive prices, and ensure customer satisfaction to maintain long-term customer loyalty in the highly competitive online transportation market.
creator: Eddy Suharso
rights: Copyright (c) 2026 Journal of Management and Social Sciences https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-30
publication date: 2026-05-30
volume: 5
number: 2
starting page: 396
ending page: 408
doi: 10.55606/jimas.v5i2.2690