ANALISIS PENGARUH PROMOSI, HARGA, DAN KUALITAS PELAYANAN TEHADAP MINAT PELANGGAN MENGGUNAKAN JASA LOGISTIK PADA PT. MONANG SIANIPAR ABADI KARGO SEMARANG

Authors

  • Sufriyano Sufriyano Universitas Maritim AMNI
  • Retno Mulatsih Universitas Maritim AMNI

DOI:

https://doi.org/10.58192/ebismen.v1i4.257

Keywords:

customer interest, promotion, service quality, price.

Abstract

To be able to attract customers companies apply different approaches but when viewed from the factors that influence consumer buying decisions on a product both goods and services the consumer behavior approach system is shown in searching, buying, using, evaluating, and spending products and services that they expect to satisfy their needs, Kanuk & Schiffman (2010). This study aims to determine and analyze the factors that influence customer interest in using logistics services at PT Monang Sianipar Abadi Kargo Semarang. To achieve this goal descriptive research was conducted using the methods of observation, in-depth interviews, literature study, documentation, and questionnaires. The results showed that sales promotion, building relationships with the community, direct marketing, price affordability, price competitiveness, price compatibility with service quality, service in accordance with customer requests, speed of document service and the ease with which customers can obtain information and respond to customer complaints will give a positive impression of each customer has a positive and significant effect on attracting customers to use logistics services at PT. Monang Sianipar Abadi Kargo Semarang.

References

Alma, Buchari. 2013. Manajemen Pemasaran dan Pemasaran Jasa. Bandung Alfabeta.

Arikunto, S. 2010. Prosedur penelitian: Suatu Pendekatan Praktik. (Edisi Revisi). Jakarta: Rineka Cipta American Marketing Association (AMA) yang dikutip oleh Philip Kotler dan Keller Kevin Lane yang diterjemahkan oleh Bob Sabran. 2009.

Basu Swastha, 2008, Manajemen Pemasaran Analisis Perilaku Konsumen, Liberty, Yogyakarta.

Creswell, J W. 2012, Research design Pendekatan kualitatif, Kuantitatif dan Mixed, Cetakan ke-2, Yogyakarta: Pustaka Pelajar Durianto, Darmadi, 2013, Strategi Menaklukkan Pasar Melalui Riset Ekuitas dan Perilaku Merek, Cetakan XX, Jakarta: PT. Gramedia Pustaka Utama

Fandy, Tjiptono. 2014. Pemasaran Jasa. Andi: Yogyakarta Harjanto, Rudy, 2009, Prinsip-Prinsip Periklanan, Jakarta, PT Gramedia Jakarta

Fandy, Tjiptono, (2011), Pemasaran Jasa, Bayumedia, Malang.

Ghozali, Imam. 2011. “Aplikasi Analisis Multivariate Dengan Program SPSS”. Semarang: Badan Penerbit Universitas Diponegoro Hasan. 2009. Marketing. Jakarta: Media Presindo.

Heizer, J. & Render, B. 2011. Operations Management. Tenth Edition. Pearson, New Jersey, USA

Hook, E.W. & Handsfield, H.H. (2008) Gonococcal Infection in the Adult. In Holmes, K K. Sparling, P F. Stamm, W.E. Piot, P. Wasserheit, J.N. Corey, L. Cohen, M.S. Watts, H.D. Sexually Transmitted Diseases. Fourt Edition. New York: McGraw Hill.

Indriyo Gitosudarmo, 2011, Manajemen Pemasaran, edisi pertama, cetakan keempat, Penerbit: BPFE – Yogyakarta.

Infrastructure for a Seamless Asia, Asian Development Bank and Asian Development Bank Institute, Logistics Performance Index, 2016.

Jasfar, Farida. 2012. 9 Kunci Keberhasilan Bisnis Jasa. Jakarta: Salemba Empat

Kotler dan Keller, 2012, Marketing Management Edisi 14, Global Edition. Pearson Prentice Hall

Kotler, Philip and Kevin Lane Keller, 2011. Manajemen Pemasaran, Edisi 13 Jilid 1 dan 2, Alih Bahasa: Bob Sabran, Erlangga, Jakarta.

Kotler, Philip. & Gary Armstrong. 2014. Principle Of Marketing, 15th edition. New Jersey: Pearson Prentice Hall.

Lakitan, Benyamin. 2011. Dasar-Dasar Fisiologi Tumbuhan. Rajawali Pers. Jakarta

Lupiyoadi, Rambat. 2014. Manajemen Pemasaran Jasa. Edisi 3. Jakarta:Salemba Empat.

Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif dan R&D Bandung: Alfabeta.CV

Sugiyono. (2014) Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung Alfabeta

Tjiptono, Fandy dan Gregorius Chandra, 2012, Pemasaran Strategik. Yogyakarta

Wardhani, I.G.A.K. dkk. 2010. Perspektif Pendidikan SD. Jakarta: Universitas Terbuka Jurnal

Aditya Lazuardi Hadani, “analisis pengaruh kualitas layanan terhadap minat beli ulang (studi empiris pada PT. Sriwijaya Air distrik Semarang).

Aptaguna A dan Pitaloka E (2016), “Pengaruh kualitas Pelayanan dan Harga Terhadap Minat Beli Jasa Go-Jek”, Program Studi Manajemen Universitas Pembangunan Jaya.

Imelda Dian Rahmawati dan Diah Aristina, “Pengaruh Tindak Lanjut temuan Audit Pemasaran Terhadap Minat Konsumen Pengguna Kereta API Eksekutif PT. Kereta Api Indonesia” Studi pada PT. Kereta API Indonesia Daop 8 Surabaya, Fakultas Ekonomi Universitas Muhamadiyah Siduarjo.

Monika Safriani dan Suryalena, “Pengaruh Upaya – Upaya Pemasaran Terhadap Minat Konsumen”, Studi Kasus Evaluasi Penjualan Produk Jasa ekspedisi CV. Riau Anugrah Family Pekanbaru, Mahasiswa Program Study Administration Business of FISIP University Riau.

Yohanes Febrianto dan Tumpal J.R. Sitinjak, “Peran Kepuasan Konsumen Dalam Memdiasi Pengaruh Kualitas Layanan Terhadap Minat Beli Konsumen Untuk Menggunakan Jasa Maskapai Penerbangan Air Asia”, Institut Bisnis dan Informatika Kwik Kian Gie.

Downloads

Published

2022-12-07

How to Cite

Sufriyano, S., & Mulatsih, R. (2022). ANALISIS PENGARUH PROMOSI, HARGA, DAN KUALITAS PELAYANAN TEHADAP MINAT PELANGGAN MENGGUNAKAN JASA LOGISTIK PADA PT. MONANG SIANIPAR ABADI KARGO SEMARANG. Jurnal Ekonomi, Bisnis Dan Manajemen, 1(4), 319–331. https://doi.org/10.58192/ebismen.v1i4.257

Similar Articles

1 2 3 4 5 6 7 > >> 

You may also start an advanced similarity search for this article.