Pengaruh Online Customer Review dan Trust terhadap Keputusan Pembelian Produk Erigo pada Marketplace Lazada

Authors

  • Risnaldi Nur Aulia Hikmah Universitas Perjuangan Tasikmalaya
  • H. Ari Arisman Universitas Perjuangan Tasikmalaya
  • Suci Putri Lestari Universitas Perjuangan Tasikmalaya

DOI:

https://doi.org/10.58192/ebismen.v3i3.2491

Keywords:

Online Customer Reviews, Trust and Purchasing Decisions, Purchasing Erigo Products

Abstract

This research aims to find out: (1) Online Customer Reviews, Trust, and Purchasing Decisions at the Lazada Marketplace in the city of Tasikmalaya. (2) The relationship between Online Customer Reviews through Trust. (3) The influence of partial online customer reviews and trust on purchasing decisions for Erigo products at the Lazada Marketplace in Tasikmalaya city. (4) Simultaneous influence of Online Customer Review and Trust on purchasing decisions for Erigo products at the Lazada Marketplace in Tasikmalaya city. The research method used is a quantitative method with a survey approach. The data analysis technique used is Path Analysis with an interval measurement scale. Partial and simultaneous hypothesis testing with a significant level (α= 0.05). The research results show that: (1) Online Customer Reviews, Trust, and purchasing decisions for Erigo products on the Lazada Marketplace are included in the very good category. (2) Online Customer Review has a relationship with Trust in Erigo Marketplace Lazada products. (3) Online Customer Reviews and Trust have a positive and significant effect on Partial Purchase Decisions for Erigo products on the Lazada Marketplace. (4) Online Customer Reviews and Trust have a positive and significant effect on Simultaneous Purchasing Decisions for Erigo products on the Lazada Marketplace.

 

References

Almana, A. M., & Mirza, A. A. (2013). The impact of electronic word of mouth on consumers’ purchasing decisions. International Journal of Computer Applications, 82(9), 23–31. https://www.semanticscholar.org/paper/The-Impact-of-Electronic-Word-of-Mouth-on-Decisions-Almana-Mirza/b27652a73c8f98dbf4f4ebf57b70e34be2b95f8c

Arbaini, P. (2020). Pengaruh consumer online rating dan review terhadap keputusan pembelian pada pengguna marketplace Tokopedia. Jurnal Bisnis Dan Manajemen, 7(1). https://jurnal.unmer.ac.id/index.php/jbm/article/view/3897

Ardianti, A. N., & Widiartanto, W. (2019). Pengaruh online customer review dan online customer rating terhadap keputusan pembelian melalui marketplace Shopee (Studi pada mahasiswa aktif FISIP Undip). Jurnal Ilmu Administrasi Bisnis, 8(2), 55–66. https://ejournal3.undip.ac.id/index.php/jiab/article/view/23656

Arikunto, S. (2019). Prosedur penelitian. [Unpublished manuscript].

Buchari, A. (2014). Manajemen pemasaran dan pemasaran jasa. Alfabeta.

Burhanudin, B. (2022). Examining the effect of service value and reputation on customer loyalty with trust and electronic word of mouth as mediation. Jurnal Aplikasi Manajemen, 20(3). https://jurnaljam.ub.ac.id/index.php/jam/article/view/2733

Chiang, I. P., Lin, K. C., Huang, C. H., & Yang, W.-L. (2019). Influence factors of people purchasing on social commerce sites. Contemporary Management Research, 15(2), 69–87. https://search.proquest.com/openview/841b9a2419d2a513ccb1fa231b7af703/1?pq-origsite=gscholar&cbl=236249

Damayanti, R. S. (2019). Pengaruh online customer review and rating, e-service quality dan price terhadap minat beli pada online marketplace Shopee (Studi Empiris Pada Mahasiswa Universitas Muhammadyah Magelang). In UMMagelang Conference Series (pp. 684–693). https://journal.unimma.ac.id/index.php/conference/article/view/3559

Dewi, S. K., Siburian, P. S., & Indriastuti, H. (2017). Pengaruh motivasi konsumen, persepsi, dan sikap konsumen terhadap keputusan pembelian. Jurnal Manajemen, 9(2), 105–110. https://journal.feb.unmul.ac.id/index.php/JURNALMANAJEMEN/article/view/2479/0

Ghozali, I., & Ratmono, D. (2017). Analisis multivariat dan ekonometrika: Teori, konsep, dan aplikasi dengan Eviews 10. [Unpublished manuscript].

Ichsan, M., Jumhur, H. M., & Dharmoputra, S. (2018). Pengaruh consumer online rating and review terhadap minat beli konsumen pada marketplace Tokopedia di wilayah DKI Jakarta. eProceedings of Management, 5(2). https://openlibrarypublications.telkomuniversity.ac.id/index.php/management/article/view/6875

Jayanti, R. D. (2015). Pengaruh harga dan kepercayaan terhadap keputusan pembelian secara online (Studi kasus pada Harapan Maulina Hijab Jombang). Eksis: Jurnal Riset Ekonomi Dan Bisnis, 10(1). [Unpublished manuscript].

Kanitra, A. R., & Kusumawati, A. (2018). Pengaruh country of origin dan online consumer review terhadap trust dan keputusan pembelian (Survei pada mahasiswa S1 Fakultas Ilmu Administrasi Universitas Brawijaya angkatan 2015/2016 dan 2016/2017 tahun akademik 2017/2018 pembeli produk Oppo smartphone). Jurnal Administrasi Bisnis (JAB), 61(1), 64–73.

Khotimah, K., & Febriansyah, F. (2018). Pengaruh kemudahan penggunaan, kepercayaan konsumen, dan kreativitas iklan terhadap minat beli konsumen online-shop. Jurnal Manajemen Strategi Dan Aplikasi Bisnis, 1(1), 19–26. https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/download/16/3/

Kotler, P., & Keller, K. L. (2009). Dirección de marketing. Pearson Educación.

Kotler, P., & Keller, K. L. (2016a). Marketing management (15th ed.). Pearson Educación.

Kotler, P., & Keller, K. L. (2016b). Marketing management (15th Global Edition). Pearson Education Limited.

Kotler, P., Dingena, M., Pfoertsch, W., & Pförtsch, W. A. (2016). Transformational sales: Making a difference with strategic customers. Springer.

Lackermair, G., Kailer, D., & Kanmaz, K. (2013). Importance of online product reviews from a consumer’s perspective. Advances in Economics and Business, 1(1), 1–5. https://www.hrpub.org/download/201307/aeb.2013.010101.pdf

Lapian, S. J., & Roring, F. (2018). Pengaruh kepercayaan dan motivasi terhadap minat beli pengguna Shopee secara online pada anggota pemuda GMIM Zaitun Mahakeret. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 6(4). https://ejournal.unsrat.ac.id/index.php/emba/article/view/20932

Ling, K. C., Chai, L. T., & Piew, T. H. (2010). The effects of shopping orientations, online trust, and prior online purchase experience toward customers’ online purchase intention. International Business Research, 3(3), 63. https://pdfs.semanticscholar.org/35a9/b517eef0c326a6e486c38653be685cbb6b3f.pdf

Lupiyoadi, R. (2018). Manajemen pemasaran jasa: Berbasis kompetensi (3rd ed.). Salemba Empat.

Maghfiroh, A., Arifin, Z., & Sunarti, S. (2016). Pengaruh citra merek terhadap minat beli dan keputusan pembelian (Survei pada mahasiswa Program Studi Administrasi Bisnis Tahun Angkatan 2013/2014 Fakultas Ilmu Administrasi Universitas Brawijaya Malang pembeli Indosat Ooredoo). Jurnal Administrasi Bisnis, 40(1), 132–140. https://www.neliti.com/id/publications/87520/pengaruh-citra-merek-terhadap-minat-beli-dan-keputusan-pembelian-survei-pada-mah

Malhotra, N., Nunan, D., & Birks, D. (2017). Marketing research: An applied approach. Pearson.

Mo, Z., Li, Y.-F., & Fan, P. (2015). Effect of online reviews on consumer purchase behavior. Journal of Service Science and Management, 8(03), 419. https://www.scirp.org/journal/PaperInforCitation.aspx?PaperID=57521

Prasetyo, C. A., Aziiz, R. A., Maruf, F. I., Alvia, I. K., & Tarmidi, D. (2021). The influence of online customer review and price on purchase decision through Shopee in COVID-19 period (Survey of Shopee customers in Bandung in 2020). Psychology and Education Journal, 58(3), 544–552. http://psychologyandeducation.net/pae/index.php/pae/article/view/2769/2429

Pratama, Y. E., Sudarwati, S., & Istiqomah, I. (2019). Keputusan pembelian online melalui aplikasi Shopee di Surakarta ditinjau dari kualitas layanan, online customer review dan kepercayaan. Jurnal Ilmiah Edunomika, 3(02). https://jurnal.stie-aas.ac.id/index.php/jie/article/view/665

Putri, C. S. (2016). Pengaruh media sosial terhadap keputusan pembelian konsumen Cherie melalui minat beli. Jurnal Manajemen dan Start-Up Bisnis, 1(5), 594–603. https://journal.uc.ac.id/index.php/performa/article/view/348

Rahmawati, A. I. (2021). Pengaruh online customer review, online customer rating dan kepercayaan terhadap keputusan pembelian online (Studi kasus pada mahasiswa FEB Universitas PGRI Semarang). Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif, 1(1), 18–23. https://journal2.upgris.ac.id/index.php/jibeka/article/view/3/3

Rakhma, A. F. (2021). Pengaruh product knowledge, brand image, dan online customer review terhadap keputusan pembelian di marketplace Shopee (Studi pada customer marketplace Shopee di Malang). [Unpublished manuscript]. http://repository.unisma.ac.id/handle/123456789/1838

Risnawati, H., Sumarga, H. E., & Purwanto, S. (2019). The effect of service quality prices and location of companies to customer satisfaction implications on customer loyalty. International Review of Management and Marketing, 9(6), 38. https://econjournals.com/index.php/irmm/article/view/8736

Sanjaya, V. F., & Hernita, S. J. (2020). Online consumer review, brand community, trust and consumer purchase decisions in Indonesia. Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam, 4(02), 276–287. https://jurnal.staialhidayahbogor.ac.id/index.php/ad/article/view/945

Schiffman, L. G., Kanuk, L. L., & Wisenblit, J. (2019). Consumer behavior: Global edition (12th ed.). Pearson Education.

Shilawati, A. (2020). Pengaruh citra perusahaan, kepercayaan dan kepuasan terhadap loyalitas konsumen (Studi kasus PT. Jalur Nugraha Ekakurir (JNE) Tipar Cakung Jakarta Timur). Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta. http://repository.stei.ac.id/1069/

Simamora, P. R. T. (2021). Komunikasi organisasi. Yayasan Kita Menulis.

Soekotjo, E. (2022). Pengaruh online customer review terhadap kepercayaan yang mempengaruhi minat beli konsumen DND PET di marketplace Shopee. Jurnal Performa: Jurnal Manajemen dan Start-Up Bisnis, 7(5), 585–594.

Sugiyono. (2013). Statistik untuk penelitian. CV. Alfabeta.

Sugiyono. (2016). Metode penelitian kuantitatif kualitatif dan kombinasi (mixed methods). Alfabeta.

Sugiyono. (2017). Metode penelitian bisnis: Pendekatan kuantitatif, kualitatif, kombinasi, dan R&D. Alfabeta.

Suliyanto. (2017). Metode penelitian kuantitatif. In Pelatihan metodologi penelitian. Universitas Peradaban.

Sumarwan, U., & Tjiptono, F. (2019). Perilaku konsumen: Teori dan penerapannya dalam pemasaran. IPB Press.

Suroto, B., Hadiyati, H., & Juanim, J. (2020). Service and patients participation on satisfaction and trust. Trikonomika, 19(1), 22–28. https://journal.unpas.ac.id/index.php/trikonomika/article/view/1850

Sutanto, M. A., & Aprianingsih, A. (2016). The effect of online consumer review toward purchase intention: A study in premium cosmetic in Indonesia. In International Conference on Ethics of Business, Economics, and Social Science (Vol. 53, pp. 1689–1699). https://ejurnal.mercubuana-yogya.ac.id/index.php/JPSB/article/view/2104

Vania, F. S. (2017). Pengaruh harga, ulasan produk, kemudahan, dan keamanan terhadap keputusan pembelian secara online. [Unpublished manuscript]. https://publication.petra.ac.id/index.php/manajemen-bisnis/article/view/5227

Wahyudi, T., Rinuastuti, B. H., & Sarmo, S. (2019). Pengaruh online customer review dan online customer rating terhadap kepercayaan konsumen remaja kota Mataram pada pembelian produk fashion Shopee online shop. Jurnal Riset Manajemen, 19(1), 1–7.

Welsa, H., Cahyani, P. D., & Alfian, M. (2022). Pengaruh online customer review, social media marketing dan kemudahan terhadap keputusan pembelian secara online melalui marketplace. Jurnal Manajemen, 14(2). https://journal.feb.unmul.ac.id/index.php/JURNALMANAJEMEN/article/view/11038

Wibowo, R. A. (2019). Manajemen pemasaran. Radna Andi Wibowo.

Wicaksono, M. B., Triwardhani, D., & Nastiti, H. (2021). Pengaruh kepercayaan dan kualitas layanan terhadap keputusan penggunaan m-banking Mandiri di Jakarta Selatan. Konferensi Riset Nasional Ekonomi Manajemen dan Akuntansi, 2(1), 1090–1103. https://conference.upnvj.ac.id/index.php/korelasi/article/view/1145

Wulandari, M. (2020). Pengaruh online consumer review dan kepercayaan konsumen terhadap keputusan pembelian (Studi kasus konsumen Shopee di Jombang). [Unpublished manuscript]. http://repository.stiedewantara.ac.id/1261/

Yasmin, A., Tasneem, S., & Fatema, K. (2015). Effectiveness of digital marketing in the challenging age: An empirical study. International Journal of Management Science and Business Administration, 1(5), 69–80. https://ideas.repec.org/a/mgs/ijmsba/v1y2015i5p69-80.html

Zhao, X., Wang, L., Guo, X., & Law, R. (2015). The influence of online reviews to online hotel booking intentions. International Journal of Contemporary Hospitality Management, 27(6), 1343–1364. https://www.emerald.com/insight/content/doi/10.1108/IJCHM-12-2013-0542/full/html

Published

2024-08-26

How to Cite

Risnaldi Nur Aulia Hikmah, H. Ari Arisman, & Suci Putri Lestari. (2024). Pengaruh Online Customer Review dan Trust terhadap Keputusan Pembelian Produk Erigo pada Marketplace Lazada. Jurnal Ekonomi, Bisnis Dan Manajemen, 3(3), 119–128. https://doi.org/10.58192/ebismen.v3i3.2491

Similar Articles

<< < 1 2 3 4 5 6 > >> 

You may also start an advanced similarity search for this article.