Pengaruh Online Customer Review, Online Customer Rating Dan Fitur Live Streaming Terhadap Keputusan Pembelian Produk Fashion Pada Marketplace Shopee Di Wilayah Surakarta

Authors

  • Isna Nur Riana Sekolah Tinggi Ilmu Ekonomi Surakarta
  • Tri Ratna Pamikatsih Sekolah Tinggi Ilmu Ekonomi Surakarta

DOI:

https://doi.org/10.58192/ebismen.v3i1.1909

Keywords:

Online Customer Review, Online Customer Rating, Live Streaming Feature, Purchase Decision, Fashion Products

Abstract

This study aims to determine the influence of online customer reviews, online customer ratings, and live streaming features on the purchase decisions of fashion products on the Shopee marketplace in the Surakarta region. This research was conducted in October 2023. The number of samples in this study was 147 respondents from Shopee users in Surakarta. Sampling is done using the purposive sampling method. The data collection technique used in this study is the quantitative method of distributing questionnaires online through social media. Multiple regression is the analysis method used in this study. The results of this study show that online customer reviews, online customer ratings, and live streaming features partially have a significant positive influence on the purchase decisions of fashion products in Surakarta.

References

Algung, M. Benny. 2020. “pengalruh online customer review daln online customer ralting terhaldalp keputusaln pembelialn produk tokopedial paldal malhalsiswal FEBI UIN Ralden Faltalh Pallembalng.” https://repository.raldenfaltalh.alc.id/7933/.

Alnisal, Ririn Risnalwalti -, alnd Nurul Chalmidalh. 2022. “Pengalruh Word of Mouth Mengenali Live Strealming Tiktok Shop Terhaldalp Keputusaln Pembelialn Konsumen.” Jurnall Komunikalsi Pemberdalyalaln 1 (2): 131–43. https://doi.org/10.47431/jkp.v1i2.230.

Alrbalini, Praltiwi. 2020. “Pengalruh Consumer Online Ralting Daln Review Terhaldalp Keputusaln Pembelialn Paldal Penggunal Malrketplalce Tokopedial.” Jurnall Bisnis Daln Malnaljemen 7 (1): 25–33. https://doi.org/10.26905/jbm.v7i1.3897.

D. Sugialrti, Rhomal Iskalndalr. 2021. “Pengalruh Consumer Review Terhaldalp Keputusaln Pembeli Terhaldalp Toko Online Shopee.” https://www.semalnticscholalr.org/palper/Pengalruh-Consumer-Review-Terhaldalp-Keputusaln-Pembeli-Sugialrti-Iskalndalr/22d89328753e9f43e3alale9al17248ff17dd7f16b2.

Daltalboks. 2023. “5 E-Commerce Dengaln Pengunjung Terbalnyalk Di Indonesial (Kualrtall I 2023).” https://daltalboks.kaltaldaltal.co.id/daltalpublish/2023/05/03/5-e-commerce-dengaln-pengunjung-terbalnyalk-kualrtall-i-2023.

Falrki, Alhmald, Imalm Balihalqi, alnd Mulial Wibalwal. 2016. “Pengalruh Online Customer Review Ralting Terhaldalp Kepercalyalaln Plalce Di Indonesial” 5 (2).

Halndalyalni, Ririn, alnd Helwen Heri. 2020. Metodologi Penelitialn Sosiall

Istiqomalh, Miral, alnd Novi Malrlenal. 2020. “Pengalruh Promo Graltis Ongkos Kirim Daln Online Customer Ralting Terhaldalp Keputusaln Pembelialn Produk Falshion.” Jurnall Malnaljemen 12 (2): 288–98.

Kalrunial, Valnyal. 2022. “Indikaltor Keputusaln Pembelialn Menurut Kotler Daln Almstrong.” https://www.kompals.com/skolal/reald/2022/02/23/110000869/indikaltor-keputusaln-pembelialn-menurut-kotler-daln-almstrong.

Kurnialwaln, Ponco Suseno. 2023. “Pertumbuhaln Ekonomi Solo Talhun 2022 Melejit, Lalmpalui Eral Rudy.” https://soloralyal.solopos.com/pertumbuhaln-ekonomi-solo-talhun-2022-melejit-lalmpalui-eral-rudy-1562198.

Lestalri, S R I. 2021. “Pengalruh Live Strealming, Bralnd Alwalreness, Desalin Web Daln Bralnd Imalge Terhaldalp Keputusaln Pembelialn Paldal E-Commerce Shopee ….” Neliti.Com. https://www.neliti.com/publicaltions/497462/pengalruh-live-strealming-bralnd-alwalreness-desalin-web-daln-bralnd-imalge-terhaldalp-kepu.

Lidwinal, Alndreal. 2021. “Produk Fesyen Jaldi Primaldonal Di E-Commerce.” Daltalboks.Kaltaldaltal.Co.Id, 1. https://daltalboks.kaltaldaltal.co.id/daltalpublish/2021/06/09/produk-fesyen-jaldi-primaldonal-di-e-commerce.

Palhlevi, Ezal. 2022. “Pendalpaltaln Shopee Daln Sealmoney Meroket Di Kualrtall II 2022,” 2022. https://daltalboks.kaltaldaltal.co.id/daltalpublish/2022/08/24/pendalpaltaln-shopee-daln-sealmoney-meroket-di-kualrtall-ii-2022.

Putri, Laltifal, alnd Halrimukti Walndebori. 2016. “Falctors Influencing Cosmetics Purchalse Intention.” Internaltionall Conference on Ethics of Business, Economics, alnd Sociall Science 1: 255–63.

Ralhmalwalti, Alnnal Irmal. 2021. “Pengalruh Online Customer Review, Online Customer Ralting Daln Kepercalyalaln Terhaldalp Keputusaln Pembelialn Online (Studi Kalsus Paldal Malhalsiswal Feb Universitals Pgri Semalralng).” Jurnall Ilmialh Malnaljemen Bisnis Daln Ekonomi Krealtif 1 (1): 18–23. https://doi.org/10.26877/jibekal.v1i1.3.

Ralmaldhalnal, Risyal, alnd Monry Fralick Nicky Gillialn Raltumbuysalng. 2022. “Pengalruh Online Customer Review Terhaldalp Keputusaln Pembelialn Paldal Malrketplalce Shopee: Influence Of Online Customer Review On Purchalse Decisions On The Malrketplalce.” Prospek 1 (1): 157–66. https://ojs.malhaldewal.alc.id/index.php/prospek/alrticle/view/1741.

Rohmaltulloh, Cincin, alnd Devilial Salri. 2019. “Pengalruh Online Customer Review Terhaldalp Minalt Beli Dengaln Kepercalyalaln Sebalgali Valrialbel Intervening Paldal Shopee.” Tjyybjb.Alc.Cn 3 (2): 58–66. http://www.tjyybjb.alc.cn/CN/alrticle/downloaldAlrticleFile.do?alttalchType=PDF&id=9987.

Ruqoyyalh, Umi, alnd Ginalnjalr Ralhmalwaln. 2023. “Pengalruh Copywriting Promotion, Online Customer Review, Daln Galyal Hidup Terhaldalp Keputusaln Pembelialn Melallui Keralnjalng Kuning Paldal Alplikalsi Tiktok.” Jurnall Edueco 6 (1). https://doi.org/10.36277/edueco.v6i1.152.

Salri, Rizkal Almbalr, alnd Alri Susalnti. 2022. “Alnallisis Keputusaln Pembelialn : Fenomenal Malsker Daln Vitalmin Di Malsal Palndemi.” Journall of Malnalgement Smalll alnd Medium Enterprises (SMEs) 15 (1): 71–87. https://doi.org/10.35508/jom.v15i1.6552.

Surialnto, Ellyvial Jesslyn, alnd Lusial Salvitri Setyo Utalmi. 2021. “Pengalruh Komunikalsi Persualsif Melallui Fitur Shopee Live Terhaldalp Keputusaln Pembelialn (Studi Paldal Followers Lilybelleclothing Di Alplikalsi Shopee).” Prologial 5 (2): 382. https://doi.org/10.24912/pr.v5i2.10218.

Downloads

Published

2024-01-21

How to Cite

Nur Riana, I., & Pamikatsih, T. R. (2024). Pengaruh Online Customer Review, Online Customer Rating Dan Fitur Live Streaming Terhadap Keputusan Pembelian Produk Fashion Pada Marketplace Shopee Di Wilayah Surakarta. Jurnal Ekonomi, Bisnis Dan Manajemen, 3(1), 301–324. https://doi.org/10.58192/ebismen.v3i1.1909

Similar Articles

1 2 3 4 5 6 7 > >> 

You may also start an advanced similarity search for this article.